“…It features established artists such as Charlie Bowater (concept artist at Atomhawk) and Derek Stenning (freelance concept artist and illustrator, with clients such as Marvel Entertainment and Nintendo) who share their industry experiences by covering such aspects as posing characters, choosing the correct costumes, conveying emotions, and creating suitable moods. …”

Tabla de Contenidos: “…Cover -- Contents -- About the author -- Publisher's acknowledgements -- Introduction -- Top 10 do's and don'ts of strategy development -- Chapter 1: Identifying key segments -- Using it: IBM -- Chapter 2: Setting long-term goals -- Using it: Virgin Galactic -- Chapter 3: Setting SMART objective -- Using it: the BBC -- Chapter 4: Core ideology (Collins and Porras) -- Using it: Sony -- Chapter 5: The HOOF approach to demand forecasting (Evans) -- Using it: Apps -- Chapter 6: The five forces (Porter) -- Using it: Blockbuster -- Chapter 7: Rating competitive position -- Using it: Samuel Adams -- Chapter 8: The resource and capability strengths/ importance matrix (Grant) -- Using it: Virgin Group -- Chapter 9: The value chain (Porter) -- Using it: Zara -- Chapter 10: The product/market matrix (Ansoff) -- Using it: Virgin Cola -- Chapter 11: The attractiveness/advantage matrix (GE/McKinsey) -- Using it: Extramural Ltd -- Chapter 12: The growth/share matrix (BCG) -- Using it: Extramural Ltd -- Chapter 13: Three generic strategies (Porter) -- Using it: Southwest Airlines -- Chapter 14: The experience curve (BCG) -- Using it: New energy technologies -- Chapter 15: Blue ocean strategy (Kim and Mauborgne) -- Using it: Cirque du Soleil -- Chapter 16: Optimising the corporate portfolio -- Using it: Extramural Ltd -- Chapter 17: Creating value through mergers, acquisitions and alliances -- Using it: Lloyds Banking Group -- Chapter 18: Creating parenting value (Goold, Campbell and Alexander) -- Using it: Energy companies and their mineral subsidiaries -- Chapter 19: Core competences (Hamel and Prahalad) -- Using it: Red Bull -- Chapter 20: Deliberate and emergent strategy (Mintzberg) -- Using it: Facebook -- Chapter 21: Profit from the core (Zook) -- Using it: Marvel Entertainment -- Chapter 22: Disruptive technologies (Christensen)…”

“…You’ll learn how to: Turn around a company (Marvel Entertainment) Build superior customer service (Zappos) Think big and go global (MTV International) Perform while transforming (UPS) Have a higher purpose (ING DIRECT) Innovate and make everything better (Eggland’s Best) You’ll learn how CEOs think and act in good times and bad—and you’ll get a front-row seat to some of the most profitable industry game changers of our time, including AT&T Mobility, Danaher Corp. and many others. …”