Tabla de Contenidos: “…Some applications -- Concluding remarks -- References -- Chapter 10: An integral approach to our psychic centre -- The meeting of East and West -- The mystery of our psychic centre -- The central being -- The nature and growth of our psychic centre -- The spark within -- Western understandings of our psychological centre -- Conclusion -- Endnote -- References -- Chapter 11: The Sufi path of self-transformation -- Islam: A brief introduction -- Islam: Exoteric and esoteric -- Sufism in India -- Essentials of Sufi psychology: Nafs, heart and soul -- The journey -- Conclusion -- References -- Chapter 12: Being an authentic self: Some insights from the lives of Sri Aurobindo and Mahatma Gandhi -- Authenticity in psychology and contemporary life -- The Indian perspective on authenticity -- Authenticity in action: Exploring through the lives of authentic people -- Self-transformation from ordinariness to extra-ordinariness: A journey from Aurobindo Ackroyd Ghose to Sri Aurobindo, from Mohan Das Gandhi to -- Dialectic (negotiation) of the inner and the outer worlds: Creating and maintaining balance and harmony -- Honouring the self: Courage and strength to stand for one's beliefs -- Serenity, stability and composure amidst chaos and difficulties -- Meaning in life: A sense of purpose and mission and the conviction to follow it. -- Service for mankind: Compassion and love for all -- Rethinking/revisiting authenticity -- Towards a model of authenticity -- Conclusion -- References -- Section 3: Pathways to Knowledge -- Introduction -- Chapter 13: Indian psychology and the scientific method -- Introduction -- The scientific method, Western style -- Theories and hypotheses -- Making hypotheses precise and testable -- The logic of testing hypotheses -- Alternatives to the scientific method? …”

Tabla de Contenidos: “…Cover -- About the Author -- Brief Contents -- Table of Contents -- Foreword -- Preface -- Chapter 1: The Call of Rural India -- Defining Rural Markets -- Rural Myths -- Rapid Urbanization -- Rural India Is an Agrarian Economy -- The Rural Marketing Mix: Challenges -- Affordability -- Availability -- Awarenes -- Acceptability -- The Evolving Rural Consumer -- Rural India: The Exploding Middle Class -- Rural Marketing Snapshot: Changing Rural Settlements -- Rural Marketing Memo: Startling Facts about Rural India -- Review of Objectives -- Discussion and Application -- Rural Marketing Case: Rural Markets -- Chapter 2: The Rural Marketing Environment -- The Evolution of Rural Marketing -- Phase I (Prior to the 1960s) -- Phase II (1960s-1980s) -- Phase III (1990s-2000) -- Phase IV (After 2000) -- The Rural Environment -- The Demographic Environment -- The Physical Environment -- The social and Cultural Environment -- The Political Environment -- The Technological Environment -- The Rural Economic Environment -- The Changing Face of Rural Development -- The Rural Economic Structure -- The Farm Sector: Agriculture and Allied Activities -- The Non-farm Sector and Rural Industries -- Changing Migration Trends -- Incomes and Expenditure -- The Rural Infrastructure -- Road Connectivity -- Electrifi cation -- Rural housing -- Telecommunications -- Drinking Water -- Rural Marketing Snapshot: Rural Infrastructure -- Rural Marketing Insight: Road Connectivity Bringing Rural Economy on Track in Bihar -- Rural Employment Generation Programmes: Government Initiatives -- The Mahatma Gandhi National Rural Employment Guarantee Act (MNREGA) -- The Swarnjayanti Gram Swarozgar Yojna (SGSY) -- The Pradhan Mantri Rojgar Yojna -- Review of Objectives -- Discussion and Application -- Rural Marketing Case: MNREGA -- Chapter 3: Rural Consumer Behaviour…”

“…Patton / Steve Jobs / Tony Blair / Benazir Bhutto / Mo Ibrahim / Andre Norman / Jean-Pierre Mustier /Andre Agassi / Duke Ellington /George Bush / Barack Obama /Carly Fiorina / Ratan Tata / Warren Buffet /Mahatma Gandhi / Margaret Thatcher / Abraham Lincoln /Ernest Shackleton / Martin Pieters / Josef Stalin / Thomas Watson / Rupert Murdoch / Fred Goodwin / Henry Ford / Akio Morita…”

“…Drawing on inspiring real-life stories of historical and contemporary wise leaders such as Ratan Tata (Chairman, Tata Group), Bill Gates (Chairman, Microsoft), Mahatma Gandhi, John Mackey (CEO Whole Foods), Alan Mulally (CEO, Ford), Narayana Murthy (Chairman, Infosys), and Indra Nooyi (CEO, PepsiCo), the authors identify six capabilities that wise leaders share: Perspective: They have a holistic perspective that integrates diverse-and even polarizing-worldviews. …”