“…Este libro es un compendio de 920 logotipos producidos en México desde el año 2000 hasta la actualidad por 138 estudios y diseñadores. …”

“…"Grounded in institutional theories, this volume offers a framework for understanding the evolution of corporate governance in the six leading Latin American countries, namely Argentina, Brazil, Chile, Colombia, Mexico, and Peru. Applying inductive qualitative methods, it postulates the notion of governing as a dynamic, emergent and contextual process and traces its evolution and adaption to the different configurations of institutional logics in each country and the region as a whole over several decades. …”

“…We need to set the historical clock back and then forward, from 1513 on through well past 1776, and give due credit to Spain and other Hispanic countries, such as Mexico, for laying down many of the foundations that made us what we are today. …”

Tabla de Contenidos: “…Ronkainen -- Export strategies and performance of firms from emerging economies: evidence from Brazil, Chile, and Mexico / Preet S. Aulakh, Masaaki Kotabe, and Hildy Teegen -- Strategic alliances in emerging Latin America: a view from Brazilian, Chilean, and Mexican companies / Masaaki Kotabe ...…”