“…Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. …”

Acceso con credenciales UPSA

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“…Mastering Physics…”
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“…Das shows how "extreme money" has become ever more unreal; how "voodoo banking" continues to generate massive phony profits even now; and how a new generation of "Masters of the Universe" has come to domiinate the world…”

Tabla de Contenidos: “…Mystère Kerviel -- Risk is our business -- Free money -- Credit's fatal attraction -- Post-modern contradictions -- Derivative deconstruction -- Piñata parties -- Woodstock for hedge funds -- Keeping up with the Joneses -- In search of Moby Dick -- Style gurus -- Magic wand -- Lucky man -- Sharpe practice -- Embedded -- In the long run, we are all dead -- The game -- The more things change -- Hedgestock -- Minsky machines -- Affinities and curses -- Crowded hours -- Crime without punishment -- Fast cars, slow hedge funds -- Fast cornering -- Children of privilege -- Make money not war -- Part 4: Oligarchy -- War games -- Borrowed times -- Liquidity factory -- Six degrees of separation -- Paper chains -- Toxic pathologies -- Relying on the Zohar -- Blind capital -- Rent collectors -- Best in best possible world -- Shell games -- Central bank republics -- Games of old maid -- Protection rackets -- Stockholm Syndrome -- Free speech -- No accounting for values -- Mark to make believe -- Out of sight -- Creeping crumble -- Management by neglect -- Directing traffic -- Cult of risk -- Growth for all seasons -- Financial groupthink -- Celebrity central banking -- Dealing with dissent -- Noneofuscouldanode -- Je ne regrette rien! -- Last supper -- Masters of the Universe -- Money illusions -- Factories for unhappy people -- War versus money -- Shop floors -- Misinformed -- Smiling and killing -- Pay grades -- Much more than this -- Attached -- Bonus season -- Plenty -- Tipping points -- Financial nihilism -- Cosmetic consumption -- The physical impossibility of spending the amount earned by someone living -- Celebrity finance -- Manqué not monkey -- Wizard and muggles -- In the midnight hour -- Last rites -- Safe as -- Snuff movies -- Silent mass murder -- Part 5: Cracks -- Financial gravity -- Air pockets -- Mass extinction -- ER -- This is not a seminar!…”