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1868por Sargeant, AdrianTabla de Contenidos: “…The history and development of fundraising practice -- Fundraising planning : the fundraising audit -- Marketing research for fundraising -- Understanding giving -- Strategic planning : the fundraising plan -- Fundraising reporting -- Donor recruitment -- Donor development -- Major gift fundraising -- Legacies and in memoriam giving -- Community fundraising -- Corporate fundraising -- Trust and foundation fundraising -- Digital communications -- Fundraising in social media -- Managing fundraising teams -- Fundraising team dynamics -- Leading fundraising teams -- Legal and ethical aspects of fundraising management…”
Publicado 2014
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1877Publicado 1977“…Penguin modern management readings…”
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