“…Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. …”

“…From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives. …”

“…In seeking to understand the value of NTA as a public policy tool for social cohesion, this volume critically dissects the autonomy arrangements of both NTA and TA, and through a conceptual analysis and case-study examination of the two models, rethinks the viability of autonomy arrangements as institutions of diversity management. This is the second volume in a five-part series exploring the protection and representation of minorities through non-territorial means, examining this paradox within law and international relations with specific attention to non-territorial autonomy (NTA)…”
Sumario

“…Many managers who believe themselves to be religious are all too willing to check their religion at the door of their workplaces. …”

“…Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. …”

“…Hollywood is undergoing a renaissance, spawned by a vanguard of auteurs who for more than a decade have managed to turn La-La Land upside down. With films like Boogie Nights, Rushmore, Being John Malkovich, and Memento, young filmmakers have in many ways forced the major studios to march to the beat of their very different drummer.In Sundance Kids, James Mottram paints a vibrant portrait of Hollywood as it stands today. …”

“…It includes contributions from experts from around the globe whose research, advocacy, teaching, work, or service in the natural or social sciences deals with risk communication and/or management surrounding natural and technological disasters, with a particular focus on climate change-related phenomena. …”

“…For more than thirty years, Brent Scowcroft has played a central role in American foreign policy. Scowcroft helped manage the American departure from Vietnam, helped plan the historic breakthrough to China, urged the first President Bush to repel the invasion of Kuwait, and worked to shape the West's skillful response to the collapse of the Soviet empire. …”

“…Assessment Strategies for Self-Directed Learning provides successful methods for assessing students’ progress towards becoming self-managing, self-monitoring, and self-modifying learners. …”
Book review (Education Review)

“…The book frames a broad canvas on how government communication may deal with that and manage similar crises — bound to happen as climate changes and war menaces are generating more and more worries about the future of humanity. …”

“…Commonsense recommendations of care and vigilance are not enough, as attempts to manage an individual presence are complicated by the features which make social media 'social'. …”

“…Through a study of the survival of the Polish gentry, in spite of the communist regime's attempts to disempower and discredit them through land reform and high-profile trials, "Patrons of History" shows how the gentry managed not only to survive as a class, but also to remain influential. …”

“…In doing so, he revises our understanding of presidential history, showing us how James Baker's expert managing of the White House, the press, and Capitol Hill paved the way for the Reagan Revolution--and, conversely, how Watergate, the Iraq War, and even the bungled Obamacare rollout might have been prevented by a more effective chief. …”

“…Drawing on a wide-range of primary sources, Shakibi presents the multi-faceted relationship of the Pahlavi state to the West and the institutions that were created to manage this such as the Rastakhiz Party. This study argues that the Pahlavi state, having recognized this backlash, attempted to limit the threat to its legitimacy by reformulating intellectual discourses of anti-West Occidentalism and incorporating them into the ideology of the Rastakhiz Party. …”