“…You're involved in the marketing or technology for the website for your business You want to know how to gain greater visibility into your site's performance, and how to get more out of it You recognize that expertise in Google Analytics can enhance your career with highly sought-after analytics skills Prerequisites: You should have a basic knowledge of your company's website, and how your company uses it to accomplish its business objectives You should possess a desire to understand how to fine tune your website for your business Materials or downloads needed in advance: Although not absolutely required, access to a Google Analytics account will help reinforce the lessons taught in this video course Related Safari materials Read Chapter 1, "Overview," from Introduction to Google Analytics: A Guide for Absolute Beginners Read Chapter 2, "Google Analytics Reporting Overview: User Characteristics and Behavior," from Google Analytics Breakthrough Read Chapter 1, "Ride the Lightning with AMP," from AMP: Building Accelerated Mobile Pages Related materials from around the web Read "About Google Analytics Certification" from Google Read "The Canonical Guide to AMP" from Stone Temple…”

“…Each of which has a group of inspiring speakers line up to provoke thoughts and discussion among the audience and the whole community. Lightning sessions, each morning, managed by Ding Yuan, will provide a quick introduction to the key ideas that will be presented in the talks that day. …”