Tabla de Contenidos: “…; The Direct Response Solution; Carnival Beginnings; Why Direct Response?; Liar, Liar, Pants on Fire; Chapter 2: The Geeks Inherit the Earth; Why Is Direct Response a Great Value?…”

Tabla de Contenidos: “…Cover; Title Page; Copyright; Preface to the Second Edition; Preface to the First Edition; Chapter 1: Computing Probabilities: Right Ways and Wrong Ways; The Probabilist; The Probabilist'S Toys and Language; The Probabilist'S Rule Book; Independence, Airplanes, and Russian Peasants; Conditional Probability, Swedish TV, and British Courts; Liar, Liar; Car Dealers and Color Blindness; Shuttlecocks and Spaghetti Westerns; Combinatorics, Pastrami, and Poetry; The Von Trapps and The Binomial Distribution; Final Word; Chapter 2: Surprising Probabilities: When Intuition Struggles…”

Tabla de Contenidos: “…part SECTION I A Prologue -- chapter 1 Introduction: What You Hold in Your Hand -- chapter 2 Aristotle’s Poetics : It’s All Greek to Me -- chapter 3 Motivating Factors: Why We Tell Stories -- chapter 4 Starting the Journey: Defining the Road Ahead -- part SECTION II A Beginning -- chapter 5 Story: And I’m Sticking to It -- chapter 6 Ideas: Liar, Liar, Pants on Fire -- chapter 7 Conflict: People Who Write Should Throw Stones -- chapter 8 Wholeness: We Need Some Closure -- chapter 9 Magnitude: It All Boils Down to One Thing -- chapter 10 Loglines: Putting It All Together (Part 1) -- part SECTION III A Middle -- chapter 11 Plot: Let’s Stay Connected -- chapter 12 Reversals and Recognitions: Pieces of the Action -- chapter 13 Change of Fortune: Covenant of the Arc -- chapter 14 Fatal Flaw: And the Plot Thickens -- chapter 15 Structure: The Shape of Things to Come -- chapter 16 The Three Acts: Let’s Break It Down -- chapter 17 Anchor Points: A Pattern of Design -- chapter 18 Character: The Agents of the Action -- chapter 19 Defining Traits: What’s Good and Appropriate -- chapter 20 The 5 Ps: They Help Build Character -- chapter 21 Motivating Behavior: Goooooaaal!! …”

Tabla de Contenidos: “…-- Language Challenge (MFL) -- Liar, Liar! -- Name Game -- Parachute Ball Games -- Parachute Movement Games -- Partner Time -- Roller Ball -- Sentence Maker/Story Maker -- Spiderweb -- The Memory Game -- Guess My Job -- The Feel-Good Factor -- Chapter 9 Science -- Introduction -- Animal Inventor -- Healthy Menu -- Sense It -- Conductor or Insulator -- Plants -- Pulse Rate -- Chapter 10 Display -- Introduction -- All About Us -- Art Gallery -- Class Notice-board -- Thought of the Week -- Where in the World? …”