Tabla de Contenidos: “…Chapter 14 Pragmatic: When Attorneys Influence Technology Even More than EngineersGuest Column: Legal Considerations in Technology Product Launches-Benjamin Kern; Chapter 15 Speedy: In a New Era of Perishability; Case Study: Corning-The Gorilla® Glass Rocket Ride; Chapter 16 Social: Amid Chatty Humans and Things; Case Study: Lexmark Genesis-A Printer for Our Social Times; Chapter 17 Sustainable: Mining the Green Gold; Case Study: Google's Green Initiatives; Part III Outside Influences on the Technology Elite; Chapter 18 Making Regulators More Tech-Elite; Case Study: 3M's "Periodic Table"…”