“…Lady in the water. Espaæol-InglØs…”
Trailer

“…Lady in the water…”

Tabla de Contenidos: “…-- Collaboration to enhance a product experience -- We-commerce -- To infinity and beyond -- Cutting out the corporation -- There's no 'I' in 'we' -- Collective good -- Open source drives collaboration -- The smartest brains are often outside of your organisation -- A problem shared is a problem solved -- The new collaborative world -- Summary: the power of many -- A new idea for a new era: the Social Business Idea -- MAC: Viva Glam, featuring Lady Gaga -- Levi's: Water<Less -- Marks & Spencer: Plan A -- Nike: Better World -- American Express: Members Project -- Unilever: Dove Campaign for Real Beauty -- Pepsi: Refresh -- The Body Shop -- Groupe Danone: Grameen Danone -- General Electric: Ecomagination -- WWF: Earth Hour -- RED -- Starbucks: Shared planet -- Whole Foods Market: Whole Foods - Whole people - Whole planet -- Sydney Water: Tap -- Summary: Social Business Ideas -- The future: making a decent profit -- The people are revolting -- Past performance is no guarantee of future success -- The biggest barrier…”