“…Get inspired by exclusive case studies and conversations written through the voices of five generations and four continents across global corporates, family businesses, education, and foundations, including Ahlström, The EY Foundation, The Financial Times, Hoffmann-La Roche, Imaginable Futures, LVMH, Liberty Global, MARS, Mission 44, The Oxford Character Project, St Gallen Symposium, The UNDP and Samsung, and more!…”

“…"Longtime leader in the luxury goods sector and former Chairman of LVMH Moet Hennessy Louis Vuitton North America reinvents the artand science of brand-building under the rubric of Aesthetic Intelligence. …”

“…From the young Louis seeking his fortune in Paris through to two world wars, the Great Depression, the Jazz Age and the Swinging Sixties, there is no era in which this most opulent of brands hasn't thrived.Detailing the global expansion of Louis Vuitton in the 1980s, the creation of the powerful fashion conglomerate LVMH, and the appointment in 1997 of Marc Jacobs, this is the story of a transformation from luggage company to high-fashion label. …”

“…Starting his career as a clerk in a clothing store, he worked his way up to the "big time" in New York City, becoming CEO of Phillips-VanHeusen (PVH)/Calvin Klein and then CEO of LVMH Inc. (USA) (Louis Vuitton/ Moet Hennessy) and Chairman and CEO of Donna Karan International. …”

“…A través de la propia experiencia personal de la autora, de su conocimiento del sector y de entrevistas a personalidades seleccionadas a nivel nacional e internacional (LVMH, La Prairie, Sisley, Shiseido, By Terry, Carla Bulgaria Roses Beauty; entre otros) la experta Ángeles Sánchez-Cueca hace un riguroso análisis de los factores de éxito de esta industria, que sólo en la Unión Europea mueve 7.100 millones de euros al año y una exportación en torno a los 2.300 millones de euros, y de las claves que determinan que una marca tenga éxito. …”

Tabla de Contenidos: “…; The Big Three Corporations; LVMH; Richemont; PPR Gucci; Can the Single-Brand Company Survive?…”

Tabla de Contenidos: “…What Creates Demand in the Luxury Industry Why Are There Increasing Demands in This Business?; The Actors; LVMH-Louis Vuitton Möet Hennessey; Kering (Previously Known as PPR)2; Richemont; L'Oréal; Hermès; Burberry; Chanel; Conclusion; Chapter 4 Branding; Luxury Marketing: Highly Creative and Selective; The Nomad; The Eight P's of Luxury Brand Marketing for the Nomad of Tomorrow; Cobranding: Does It Enhance Branding or Selling?…”