“…Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse examines L'Oreal's successful people-driven digital transformation. …”

Accés restringit als usuaris d'ESADE

Materias:

“…L'Oréal Brandstorm…”
>Acceso al texto completo en Brújula
>Acceso al texto completo en UNIJES

Tabla de Contenidos: “…-- Función del silencio en la dirección de la cura -- Consideraciones sobre los significantes: Supervisión, control, y análisis de control -- L’oréal Paris -- Droga: La mortífera automedicación del sujeto -- The Truman Show (Del destino a la libertad) -- El concepto de libertad en la teoría y en la clínica psicoanalítica -- Algunas reflexiones sobre el yo, el deseo y la muerte -- Testimonio de un acto frente a un pasaje al acto -- Acerca de Silvia Berrade artista plástica…”
Acceso restringido con credenciales UPSA

“…Before that he was National Training Manager for L'Oreal and National Sales Training Manager for Walker's, part of Pepsi. …”

Tabla de Contenidos: “…Spotify: The Freemium Model -- ZipDial: Making Money Out of Free Products and Services -- Chapter 13: Added-Service Disruption -- Darty: 3.0 Customer Service -- Medissimo: Smart Pillboxes -- Allianz: The Penalty of Leadership -- Chapter 14: Partnership-Led Disruption -- Sixt and BMW -- Unexpected Alliances -- Quirky and General Electric -- Chapter 15: Brand-Led Disruption -- Tesco: Every Little Helps -- Marriott: Travel Brilliantly -- Zappos: Happiness Management -- Michelin: No Compromise -- Chapter 16: Insight-Driven Disruption -- L'Oréal: Beauty Rituals -- Big Bazaar: Chaos on Purpose -- Netflix: Knowing Customers Better than They Know Themselves -- SNCF: The Opinion Paradox -- Chapter 17: Business Model Disruption -- Apple: Leveraging Third-Party Assets -- Tesla: Stored Sunlight -- Alibaba: The Ultimate Ecosystem -- Airbnb: A World Without Strangers -- Chapter 18: Anticipation-Driven Disruption -- Mirai Nihon: The Future of Japan -- Inventing Tomorrow -- Part Three: Disruptive Brand Building -- Chapter 19: Disruption Strategy -- Imagining a Vision -- Hunting for Convention -- Creating Disruption -- Chapter 20: Disruption Live -- The Open Brief -- NURVE -- SNCF LIVE -- Conclusion -- Disruption What Ifs -- Exhibits -- Exhibit 1: The Disruption Symbols -- Exhibit 2: What Makes A Good What If? …”

Tabla de Contenidos: “…The farmers' viewAddressing the UN; L'Oreal/UNESCO award; The ICGEB project; The InterAcademy Council; Chapter 5: A South African National Biotechnology Strategy; The biotechnology innovation centres; The National Biotechnology Advisory Committee; A calamitous development; The Bioeconomy Strategy; Chapter 6: African National Biotechnology Strategies; Kenya; Uganda; Tanzania; Burkina Faso; Ghana; Egypt; Chapter 7: The maize streak virus story; Help from abroad; The Claude Leon Foundation; Learning the technique; Getting the equipment; Wild grasses; Publicity; Chapter 8: David vs Goliath…”

“…Si vous voulez savoir comment McDonald's jongle avec les couches de fromages pour améliorer son ordinaire, pourquoi Coca-Cola veut devenir le roi du jus d'orange ; si vous vous demandez comment L'Oréal s'y prend pour séduire les japonaises et les Brésiliennes aussi bien que les Françaises et pourquoi Kodak ou Alcatel ont tant de mal à remonter la pente, alors ce livre est pour vous. …”

“…Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD. …”

“…Hoy son de sobra conocidos los productos de la moda y del marketing que utilizan el lenguaje de Mondrian: desde el famoso vestido de Yves Saint Laurent a los frascos de cosméticos de l Oréal. Pero muy pocos saben qué se esconde en realidad detrás de esas líneas y de esos colores tan característico s. …”