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21Publicado 2022“…L'Oréal Brandstorm…”
>Acceso al texto completo en Brújula
>Acceso al texto completo en UNIJES
Libro electrónico -
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24Publicado 2019Tabla de Contenidos: “…-- Función del silencio en la dirección de la cura -- Consideraciones sobre los significantes: Supervisión, control, y análisis de control -- L’oréal Paris -- Droga: La mortífera automedicación del sujeto -- The Truman Show (Del destino a la libertad) -- El concepto de libertad en la teoría y en la clínica psicoanalítica -- Algunas reflexiones sobre el yo, el deseo y la muerte -- Testimonio de un acto frente a un pasaje al acto -- Acerca de Silvia Berrade artista plástica…”
Biblioteca de la Universidad Pontificia de Salamanca (Otras Fuentes: Biblioteca Universitat Ramon Llull, Universidad Loyola - Universidad Loyola Granada)Acceso restringido con credenciales UPSA
Libro electrónico -
25por Sicard, Marie-Claude“…With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. …”
Publicado 2013
Libro -
26Publicado 2021“…Before that he was National Training Manager for L'Oreal and National Sales Training Manager for Walker's, part of Pepsi. …”
Libro electrónico -
27Publicado 2015Tabla de Contenidos: “…Spotify: The Freemium Model -- ZipDial: Making Money Out of Free Products and Services -- Chapter 13: Added-Service Disruption -- Darty: 3.0 Customer Service -- Medissimo: Smart Pillboxes -- Allianz: The Penalty of Leadership -- Chapter 14: Partnership-Led Disruption -- Sixt and BMW -- Unexpected Alliances -- Quirky and General Electric -- Chapter 15: Brand-Led Disruption -- Tesco: Every Little Helps -- Marriott: Travel Brilliantly -- Zappos: Happiness Management -- Michelin: No Compromise -- Chapter 16: Insight-Driven Disruption -- L'Oréal: Beauty Rituals -- Big Bazaar: Chaos on Purpose -- Netflix: Knowing Customers Better than They Know Themselves -- SNCF: The Opinion Paradox -- Chapter 17: Business Model Disruption -- Apple: Leveraging Third-Party Assets -- Tesla: Stored Sunlight -- Alibaba: The Ultimate Ecosystem -- Airbnb: A World Without Strangers -- Chapter 18: Anticipation-Driven Disruption -- Mirai Nihon: The Future of Japan -- Inventing Tomorrow -- Part Three: Disruptive Brand Building -- Chapter 19: Disruption Strategy -- Imagining a Vision -- Hunting for Convention -- Creating Disruption -- Chapter 20: Disruption Live -- The Open Brief -- NURVE -- SNCF LIVE -- Conclusion -- Disruption What Ifs -- Exhibits -- Exhibit 1: The Disruption Symbols -- Exhibit 2: What Makes A Good What If? …”
Libro electrónico -
28Publicado 2001“…Brands featured include: Abbey National, adidas, American Express, BBC, Birds Eye, CNN, Coca Cola, Compuserve, Dr Martens, Dulux, Duracell, easyjet, Ericsson, Ford, Gillette, Haagen Dazs, Heinz, HMV, Interflora, Kellogg's Cornflakes, Kit-Kat, Kwik-Fit, L'Oreal, lastminute.com, levi's, Marks & Spencer, Martini, Mars,McDonalds, Nike, Nokia, Olympus Oxo, One 2 One, Pepsi, Sainsbury's, Sega, Smirnoff, Tate & Lyle, The Sun, Timberland, Virgin, Vodafone…”
Libro -
29por Thomson, Jennifer A., 1947-Tabla de Contenidos: “…The farmers' viewAddressing the UN; L'Oreal/UNESCO award; The ICGEB project; The InterAcademy Council; Chapter 5: A South African National Biotechnology Strategy; The biotechnology innovation centres; The National Biotechnology Advisory Committee; A calamitous development; The Bioeconomy Strategy; Chapter 6: African National Biotechnology Strategies; Kenya; Uganda; Tanzania; Burkina Faso; Ghana; Egypt; Chapter 7: The maize streak virus story; Help from abroad; The Claude Leon Foundation; Learning the technique; Getting the equipment; Wild grasses; Publicity; Chapter 8: David vs Goliath…”
Publicado 2013
Libro electrónico -
30Publicado 2011“…Si vous voulez savoir comment McDonald's jongle avec les couches de fromages pour améliorer son ordinaire, pourquoi Coca-Cola veut devenir le roi du jus d'orange ; si vous vous demandez comment L'Oréal s'y prend pour séduire les japonaises et les Brésiliennes aussi bien que les Françaises et pourquoi Kodak ou Alcatel ont tant de mal à remonter la pente, alors ce livre est pour vous. …”
Libro electrónico -
31Publicado 2012“…Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD. …”
Libro electrónico -
32Publicado 2020“…Hoy son de sobra conocidos los productos de la moda y del marketing que utilizan el lenguaje de Mondrian: desde el famoso vestido de Yves Saint Laurent a los frascos de cosméticos de l Oréal. Pero muy pocos saben qué se esconde en realidad detrás de esas líneas y de esos colores tan característico s. …”
Libro -
33por Ordóñez Solís, David“…El Tribunal de Justicia de la Unión Europea ha desarrollado un derecho a la protección de los datos personales resolviendo, en sentencias de amplio eco global como L'Oréal, Digital Rights Ireland o Google Spain, cuestiones tan prácticas como cuál es el juez que debe resolver los litigios, cuál es la responsabilidad de los proveedores de servicios y de los motores de búsqueda, qué alcance tiene la lucha contra la ciberpiratería o hasta dónde puede llegar el uso por los competidores de las marcas en Internet. …”
Publicado 2014
Biblioteca Universidad de Deusto (Otras Fuentes: Biblioteca de la Universidad de Navarra)Libro -
34Publicado 2015Tabla de Contenidos: “…; The Actors; LVMH-Louis Vuitton Möet Hennessey; Kering (Previously Known as PPR)2; Richemont; L'Oréal; Hermès; Burberry; Chanel; Conclusion; Chapter 4 Branding; Luxury Marketing: Highly Creative and Selective; The Nomad; The Eight P's of Luxury Brand Marketing for the Nomad of Tomorrow; Cobranding: Does It Enhance Branding or Selling?…”
Libro electrónico -
35por Barrow, Colin“…."" - March 2008 ""Foxtons sale nets founder £370m."" - May 2007 ""L'Oréal buys Body Shop for £652m."" - March 2006 For entrepreneurs and business owners alike, this is your ticket to serious money. …”
Publicado 2009
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37Publicado 2016Tabla de Contenidos: “…Developing Effective Business-to-Business Marketing Programs -- Communication and Branding Activities -- Systems Buying and Selling -- Marketing Memo: Spreading the Word with Customer Reference Programs -- Role of Services -- Managing Business-to-Business Customer Relationships -- The Benefits of Vertical Coordination -- Marketing Insight: Establishing Corporate Trust, Credibility, and Reputation -- Risks and Opportunism in Business Relationships -- Institutional and Government Markets -- Summary -- Applications -- Marketing Excellence: Accenture -- Marketing Excellence: GE -- Chapter 8: Tapping into Global Markets -- Competing on a Global Basis -- Deciding Whether to Go Abroad -- Deciding Which Markets to Enter -- How Many Markets to Enter -- Evaluating Potential Markets -- Succeeding in Developing Markets -- Deciding How to Enter the Market -- Indirect and Direct Export -- Licensing -- Joint Ventures -- Direct Investment -- Acquisition -- Deciding on the Marketing Program -- Global Similarities and Differences -- Marketing Adaptation -- Global Product Strategies -- Global Communication Strategies -- Global Pricing Strategies -- Global Distribution Strategies -- Country-of-Origin Effects -- Building Country Images -- Consumer Perceptions of Country of Origin -- Summary -- Applications -- Marketing Excellence: Twitter -- Marketing Excellence: L'Oréal -- Part 4: Building Strong Brands -- Chapter 9: Identifying Market Segments and Targets -- Bases for Segmenting Consumer Markets -- Geographic Segmentation -- Demographic Segmentation -- Psychographic Segmentation -- Behavioral Segmentation -- How Should Business Markets Be Segmented? …”
Libro electrónico -
38por Beene, Carrie“…Carrie Beene is a professional retoucher and educator who has worked with some of the world's most prestigious companies, including Revlon, MAC, and L'Oreal, and has contributed imagery to such renowned publications as the New York Times, Sports Illustrated, and Vanity Fair. …”
Publicado 2011
Libro electrónico -
39Publicado 2015“…You’ll learn how to: ¿ Move from "campaigning" to storytelling and authentic conversations ¿ Achieve true ‘real-time marketing" and greater agility throughout the marketing function ¿ Migrate from big TV buys to a pervasive multi-channel/omni-channel approach ¿ Accelerate marketing processes, eliminate bureaucracy, and optimize agility ¿ Mitigate risk when everything’s moving at lightspeed ¿ And much more Johnson supports his recommendations by taking you behind the scenes with some of the world’s top marketing teams, at companies including L’Oreal, Old Navy, Time Warner, Adidas, HP, McDonalds, Wells Fargo, and Universal. …”
Libro electrónico -
40Publicado 2021“…For decades he has translated science into practice for numerous organizations, including Airbnb, Deloitte, Microsoft, Under Armour, L'Oreal, and JPMorgan Chase. In The Conversation, Livingston distills this knowledge and experience into an eye-opening immersion in the science of racism and bias. …”
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