Tabla de Contenidos: “…Thirteen days ; Boilin'pot ; I'll make love to you anytime ; Don't cry sister ; Too much for me ; Sensitive kind ; Friday ; Lou-easy-Ann ; Let's go to Tahiti ; Katy Kool lady ; Fate of a fool ; Mona…”

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Tabla de Contenidos: “…Introduction -- Faith-based war -- Catastrophic success -- American blindspot -- Religious trauma -- America the beautiful -- Defending God's chosen -- City on a hill -- Alternative cities -- Amalek -- Limitless divine sanction -- Land of promise -- Wine of astonishment -- Rival traditions -- The fire of freedom -- The shining city as God -- Christian soldiers -- The president as mystic -- Drinking the Kool Aid -- Conquest as liberation -- Saddam as Hitler -- Unreal cities -- Avenging angel -- Saint George -- Christlike sacrifice -- The wrath of the Lamb -- Six-gun saviors -- Make-believe cowboys -- Messiahs on horseback -- Six-gun saviors in the White House -- Moral clarity and moral collapse -- Shock and awe -- Moral clarity in battle -- Dead certainty -- Shaken souls -- A theology of torture -- Advertising the dark side -- A theology of torture -- UnAmerican activities -- Coda: Hooded man…”
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Tabla de Contenidos: “…Dilemmas of regulating political finance, with special reference to the Dutch case / Ruud Koole -- 3. Lessons from the past : party regulation in the Netherlands / Remco Nehmelman -- 4. …”

Tabla de Contenidos: “…Drinking the knowledge management Kool-aid : knowledge management adoption -- 17. Failure is not an option : why do knowledge management programs and projects fail? …”

Tabla de Contenidos: “…Beer -- On the hidden benefits of state orientation : can people prosper without efficient affect-regulation skills? / Sander L. Koole, Julius Kuhl, Nils Jostmann, Kathleen D. Vohs -- The roles of the self in priming-to-behavior effects / S. …”

“…In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best…”

Tabla de Contenidos: “…A Model for Framing Mobile Learning / Marguerite L. Koole -- PART TWO: Research on Mobile Learning -- 3. …”

“…The concept has distinctly American qualities and it permeates almost every aspect of contemporary American culture. From Kool cigarettes and the Peanuts cartoon's Joe Cool to West Side Story (Keep cool, boy.) and urban slang (Be cool. …”

Tabla de Contenidos: “…FOCUS-Follow One Course Until SuccessfulDon't Drink the Kool-Aid; Get in over Your Head; There Is No Silver Bullet; It Ain't a Problem 'Til It's a Problem; Launch to Learn; Resourcefulness, Not Resources; Chapter 2: Make It Feasible; Is it Feasible?…”

Tabla de Contenidos: “…A Page-Turn Effect (Exploit Symmetry and Masking)A Mathematical Hall of Mirrors; Page Turning; Final Thoughts; Animation; Smooth Scripted Motion; User-Actuated Movement (Breaking the onEnterFrame Monopoly); Final Thoughts; Time-Controlled Movement; The Code; Final Thoughts; Quick, Bandwidth-Efficient Character Animation; Hacky Wacky Walking; Final Thoughts; alt-Flash: Motion Graphics Alternatives; Processing; KoolMoves; Final Thoughts; Deja New Animations; Final Thoughts; Hacking The Matrix; Final Thoughts; Computer-Generated Character Animation; Automating Character Animation with Poser…”

Tabla de Contenidos: “…-- Use of Proceeds -- Raise the Least Amount of Money to Get to the Next Level -- Ask for Money from the Right Kind of Investor -- Raise Money When It's Available -- You Aren't an Exception -- Why Anything Other Than a Yes Is a No -- Be Realistic about Your Valuation -- Even Angels Have Investment Committees -- Notes -- Chapter 12 Pitfalls -- Showstoppers and Red Herrings -- Excessive Valuation -- Taboo Businesses -- No Skin in the Game -- The No Asshole Rule -- The Key Person Dependency -- Drinking Your Own Kool-Aid -- Notes -- Chapter 13 Don't Quit Your Day Job If You Aren't . . . -- Passionate about the Space -- Able to Execute the Solution -- Certain That the Problem Is a Need (as Opposed to a Want) -- Certain That the Problem Is Shared by a Large (and Growing) Market -- Able to Offer a Solution That Is 10× Better Than Anything Else in the Market -- Ready to "Burn the Ships" -- Able to Access Potential Customers -- Able to Spend Six Months without Personal Income -- Able to Garner Enough People, Users, and Money to Create a Minimum Viable Product -- Prepared to Get into the Weeds and Do the Grunt Work -- Glossary -- Acknowledgments -- About the Authors -- Index -- Excerpt from Brad Feld's Venture Deals, Third Edition -- Crowdfunding -- Product Crowdfunding -- Equity Crowdfunding -- How Equity Crowdfunding Differs -- EULA…”

Tabla de Contenidos: “…-- The Death of Capital -- Seeds of Instability -- A Word on Speculation -- Financialization -- The Corruption of Moral Sentiments -- Low Rates and Lax Rules -- The Global Liquidity Bubble -- A Crisis of Confidence -- Why Finance Matters -- Global Threats Require Systemic Stability -- Chapter 2 The Death of Capital -- The Four Essential Characteristics of Capital -- Capital Is a Process -- Capital Constantly Changes Form -- Capital Is a Human Construct -- Capital Is Unstable -- How Capital Dies -- Capital Is Misunderstood -- The Failure of Risk Management -- Chapter 3 Capital Ideas -- Adam Smith and the Tyranny of Crowds -- The Fallacy of Composition -- Karl Marx and the Origins of Opacity -- Capital Is a Process, Not a Thing -- Our Fetish about Money -- The Instability of Value -- John Maynard Keynes -- Hyman Minsky -- Lessons on Capital from the Masters -- Chapter 4 Empty Promises -- Promises Aren't What They Used to Be -- The Digitalization of Promises -- Collateralized Mortgage Obligations -- HSBC Drinks the Mortgage Kool-Aid -- A Fetish Is Not a Promise -- Chapter 5 Financialization -- Money Begetting Money -- Power Begetting Power -- Theories of Financialization -- The Monetization of Values -- Chapter 6 From Innovators to Undertakers…”

Tabla de Contenidos: “…-- Don't Drink Too Much Kool-Aid -- What You Need to Dive In -- Where to Get Help -- 1. …”

Tabla de Contenidos: “…Targeting -- Evaluation of Segments -- Selection of Segments -- Coverage of Segments -- Choosing a Coverage Strategy -- Positioning -- Identifying the Positioning Concept -- Selecting the Positioning Concept -- Developing the Concept -- Communicating the Concept -- Review of Objectives -- Discussion and Aplication -- Rural Marketing Case: Bru Instant Coffee Connect -- Chapter 6: Product Strategy -- The Product Concept and the Classification of Rural Products -- The Product Concept -- Rural Product Classification -- Product decisions and Strategies -- Individual Product Decisions -- Product Line and Mix Decisions -- Product Lifecycle Strategies -- Rural Marketing Snapshot: Product Acceptability -- Rural Marketing Insight: Product Designing for Rural Needs-Godrej Chotu Kool -- Product Branding in Rural Markets -- Building Brands in Rural Markets -- Brand Loyalty Versus Brand Stickiness -- Fake Brands -- Rural Marketing Insight: Dealing with Piracy -- Packaging for Rural Markets -- Packaging Material -- Pack size and Convenience -- Packaging Aesthetics -- Rural Marketing Insight: The Sachet Revolution -- Rural Marketing Insight: After-sales Service Initiatives by Companies in Rural Markets -- Product Warranty and After-sales Service -- New Product Development in Rural Markets -- Review of Objectives -- Discussion and Aplication -- Rural Marketing Case: New Product Development: Improved Biomass Stove by Shell Foundation -- Chapter 7: Pricing Strategies -- Pricing in Rural India -- How Do Companies Price? …”

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