“…Firsthand accounts from business development executives across many industries, from tech to television to finance, bring to life such topics as: How to consistently identify and land the best strategic alliances for your business Why people say "yes" and why they say "no" Etiquette for making introductions and reaching out to people in ways that elicit responses Monitoring core metrics to know where to invest your time In addition to implementable advice and techniques from the top minds in the industry, this complete resource features an entire section of best practices for every step of the partnering process. …”

Tabla de Contenidos: “…Part I: Getting to Know This Familiar, Unknown World! -- 1. Introduction -- 2. …”

“…Lee Atchison on the cloud mistakes you didn't know you were about to make…”

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