“…Their How to Make Money with Social Media, Second Edition reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and focused on exactly what you need to know. Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics – and then successfully execute on your plan Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them Make the most of your resources, no matter how limited they are Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms Measure brand sentiment, engagement, ROI, and more – and learn the right lessons from your metrics Avoid crucial pitfalls that other companies are currently encountering Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question: "What should I do next?" …”

“…Readers will be absolutely amazed at how easy and effective these techniques are–once they know the secrets. This book covers: -The real secrets of how the pros retouch portraits -How to color correct any photo without breaking a sweat -How to use Camera Raw for processing not only RAW photos, but JPEGs and TIFFs, too! …”

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“…Starting with the top ten things users need to know about the camera, author Rob Sylvan carefully guides readers through the operating features. …”

“…There is a gap between what we know about effective mentoring and how it is practiced in higher education. …”

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“…From Lois Frankel, author of Nice Girls Don't Get the Corner Office : "A cutting-edge pioneer in the field of business coaching, Dr. Karen Otazo knows--and speaks--the truth about how to get and keep the job you want. …”

“…“As usual these two future-finders have their fi ngers on the pulse of what’s happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: ‘But wait! …”

“…Using numerous case studies of successful industry implementations, this book presents everything you need to know to successfully incorporate automated testing into the development process. …”

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“…This practical guide provides the information that readers, especially database administrators, need to know in order to install configure, tune, and troubleshoot Net8. …”

“…Systems and database expert Kevin Owens explores PL/SQL, Oracle's answer to the Structured Query Language (SQL), and teaches you what you need to know to build robust and complex databases for your business. …”

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“…In Getting Along, workplace expert and Harvard Business Review podcast host Amy Gallo identifies eight familiar types of difficult coworkers-the insecure boss, the passive-aggressive peer, the know-it-all, the biased coworker, and others-and provides strategies tailored to dealing constructively with each one. …”

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