“…The challenge is customers often don't know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses." …”

“…If you're a leader in Cybersecurity, then you know it often seems like no one cares about--or understands--information security. …”

“…A comprehensive book of “need-to-know” insights for busy leaders Being a great leader means getting the fundamentals right. …”

“…To be effective, you must know how to make rational choices with your projects, what processes can help to improve these choices, and what tools are available to help you with decision-making. …”

“…Grasp and apply the basic principles of technical analysis Savvy traders know that the best way to maximize return is to interpret real-world market information for themselves rather than relying solely on the predictions of professional analysts. …”

“…Build and design multiple types of applications that are cross-language, platform, and cost-effective by understanding core Azure principles and foundational concepts Key Features Get familiar with the different design patterns available in Microsoft Azure Develop Azure cloud architecture and a pipeline management system Get to know the security best practices for your Azure deployment Book Description Thanks to its support for high availability, scalability, security, performance, and disaster recovery, Azure has been widely adopted to create and deploy different types of application with ease. …”

“…Discover a unique, proven methodology to measure, improve and demonstrate the value of your marketing campaigns and initiatives Understanding and serving your customers’ needs is what marketing is all about, but how do you know your events, campaigns and communication initiatives are working at top efficiency and effectiveness? …”

“…Follow along with Alastair and you will: Learn everything you need to know to start capturing great images of Paris–from basic photography techniques and French privacy laws, to general info you need to get around the city Explore different viewpoints for capturing various historic landmarks as well as lesser-known locales and contemporary architectural sites Gain insider tips for when to go to specific spots for ideal lighting scenarios as well as a calendar for major events to explore opportunities for captivating photos…”

“…My OS X is filled with beginning through intermediate tasks, presented in a thorough step-by-step format, that guide you through learning everything you need to know to use the El Capitan release of OS X. The goal is not to teach you how to type or click a mouse but how to configure network settings, customize your desktop, use built-in apps, optimize battery life, set up backup solutions, and much more. …”

“…Product and brand managers, marketing specialists, and business owners will learn the importance of mapping, along with general processes for creating customer experience diagrams. Whether you know these diagrams as customer journey maps, experience maps, service blueprints, or something else entirely, this report provides specific techniques for accelerating each stage of map creation. …”

“…From formatting to data visualization, calendars and email to collaboration with Windows users, McFedries covers all you'll need to know. Throughout, he offers helpful tips, lists, workarounds for Office's limitations, and quick solutions to the problems you're most likely to encounter. …”

“…There is an effective leader and every member knows his or her role. They plan, practice and make adjustments together. …”

“…Learn what you need to know before you begin, how to prepare your Mac and make backups, and be ready to make decisions about questions that arise during and after installation. …”

“…But forewarned is forearmed, and this book guides you through everything you need to know to successfully upgrade your Mac to Catalina. …”

“…Leading iOS and OS X developers Matt Henderson and Dave Wood help you take full advantage of Swift’s powerful innovations, without wasting time on basics you already know. Through expert code examples and crystal-clear explanations, Henderson and Wood reveal how Swift features improve on Objective-C and show how to make the most of them. …”

“…Exam objectives are thoroughly detailed, providing readers precisely the information they need to know to score higher on their exams. The book features the Exam Prep Proven Method of Study which includes Exam Alerts, tips, notes, sidebars, hundreds of SPHR practice questions, relevant exercises, review breaks, a glossary, objective reference sheet, and a full practice exam in the book. …”

“…In this practical and thorough guide, author Rob Sylvan covers everything photographers need to know about photo organization and management using Lightroom. …”

“…Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. …”

“…Transform Raw Social Media Data into Real Competitive Advantage There’s real competitive advantage buried in today’s deluge of social media data. If you know how to analyze it, you can increase your relevance to customers, establishing yourself as a trusted supplier in a cutthroat environment where consumers rely more than ever on “public opinion” about your products, services, and experiences. …”

“…Test yourself – Start by finding out your current confidence and knowledge of innovation Follow the 10 Steps – learn everything you need to know to become an expert innovator Take action – Experience 10 situations where you can apply your new-found skill in real life Face your fears – Take on 10 common innovation challenges to test your skills and find out how to handle them. …”