Materias:

Tabla de Contenidos: “…The key to a successful VoC - robust data -- Audio recording and transcriptions -- Video recording -- Interview roles and responsibilities -- Moderator role and responsibility -- Listener/note taker responsibility -- Observer -- Interview introduction -- Moderator tips -- Ladder of abstraction -- The five whys -- Note taker tips -- Don'ts for the interview -- Observational VoC -- Practicing the interview -- Perfecting the interview -- Concept testing -- Following up -- Summary -- Chapter 7: Understanding the Customer's Voice -- Consolidating the customer's voice -- Prioritizing the customer's voice -- From voices into customer requirements -- Sorting and prioritizing the customer's requirements -- Summary -- Chapter 8: Validating the Customer's Voice -- Linkert scale -- Kano model -- Using the Kano model as part of your VoC process - Kano questionnaire -- Using the Kano model as part of your VoC process - Kano analysis -- Summary -- Chapter 9: Completing the Circle - Using the Customer's Voice in Your Organization -- From voices to product requirements - types -- From voices to product requirements - characteristics -- Attainable -- Valuable -- Concise -- Design free -- Complete -- Clear, consistent, and unambiguous -- Verifiable -- Traceable -- Measurable -- Atomic -- Prioritized -- Getting the requirements into engineering - QFD -- Airline feedback for airline seat -- Passenger feedback for airline seat -- Pricing -- Articulating the value -- Summary -- Epilogue -- Appendix: Epilogue…”

Tabla de Contenidos: “…Front Matter -- Table of Contents -- HERRAMIENTAS DOCENTES QUE FAVORECEN EL PLURILINGÜISMO EN LA FORMACIÓN UNIVERSITARIA -- HERRAMIENTAS DIGITALES PARA DIFUNDIR LA FORMACIÓN TÉCNICO-ECONÓMICA EN DISCIPLINAS AGRONÓMICAS -- EL MODELO DE KANO COMO HERRAMIENTA DE ANÁLISIS DEL VALOR. APLICACIÓN A LAS COMPAÑÍAS TELÉFONICAS ESPAÑOLAS -- FACTORES INFLUYENTES EN LA ADOPCIÓN DE LAS REDES SOCIALES EN EL SECTOR HOTELERO -- ANÁLISIS BIBLIOGRÁFICO DEL CONCEPTO DE IMAGEN DE MARCA CON VOSVIEWER Y WEKA -- Back Matter…”

Tabla de Contenidos: “…Lagos: The Political Foundations of Economic Diversification in Nigeria's Commercial Capital -- Chapter 8. Kano: The Political Foundations of Nigeria's Failed Agro-Industrial Transition -- Conclusion -- References…”

Tabla de Contenidos: “…Part 1: UX Principles -- Chapter 1: UX Is Unavoidable -- Chapter 2: You Are Not the User -- Chapter 3: You Compete with Everything -- Chapter 4: The User Is on a Journey -- Chapter 5: Keep It Simple -- Chapter 6: Users Collect Experiences -- Chapter 7: Speak the User's Language -- Chapter 8: Favor the Familiar -- Chapter 9: Stability, Reliability, and Security -- Chapter 10: Speed -- Chapter 11: Usefulness -- Chapter 12: The Lives in Front of Interfaces -- Part 2: Being Human -- Chapter 13: Perception -- Chapter 14: Attention -- Chapter 15: Flow -- Chapter 16: Laziness -- Chapter 17: Memory -- Chapter 18: Rationalization -- Chapter 19: Accessibility -- Chapter 20: Storytelling -- Part 3: Persuasion -- Chapter 21: Empathy -- Chapter 22: Authority -- Chapter 23: Motivation -- Chapter 24: Relevancy -- Chapter 25: Reciprocity -- Chapter 26: Product -- Chapter 27: Price -- Chapter 28: Promotion -- Chapter 29: Place -- Part 4: Process -- Chapter 30: Waterfall, Agile, and Lean -- Chapter 31: Problem Statements -- Chapter 32: The Three Searches -- Chapter 33: Quantitative Research -- Chapter 34: Calculator Research -- Chapter 35: Qualitative Research -- Chapter 36: Reconciliation -- Chapter 37: Documentation -- Chapter 38: Personas -- Chapter 39: Journey Mapping -- Chapter 40: Knowledge Mapping -- Chapter 41: Kano Modeling -- Chapter 42: Heuristic Review -- Chapter 43: User Testing -- Chapter 44: Evaluation -- Chapter 45: Conclusion -- Appendix A: Resources for Further Reading…”

Tabla de Contenidos: “…Ofelia Garcia and Naomi Kano: Translanguaging as Process and Pedagogy: Developing the English Writing of Japanese Students in the US 12. …”

Tabla de Contenidos: “…-- Making spreadsheet models easy -- Imagine the solution -- Devising the optimal solution -- Making change happen -- Notify the stakeholders -- Writing compelling reports -- Making great presentations -- Managing the stakeholders -- Understand who your stakeholders are and how to communicate with them -- Trust makes the world go around -- You are the most important stakeholder -- Managing the team -- setting up the team to ensure success -- Helping others reach their goal -- Feedback works both ways -- A final thought -- Part two Critical business tools and frameworks -- Critical business tools and frameworks -- 4Ps of marketing -- 5Cs of strategy -- Ansoff matrix -- BCG growth-share matrix -- Benchmarking -- Brainstorming -- De Bono's six thinking hats -- Drill-down analysis -- Kano analysis -- McClelland's theory of needs -- McKinsey 7s framework -- PesTeL -- Porter's five forces -- SWOT -- Value chain analysis -- Appendix: How the tools and techniques fit into the OBTAIN process -- Further reading and references -- Index…”