“…Colección juventus…”

“…Colección "Juventus"…”

“…Colección Juventus…”

“…Colecção Juventus…”

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Tabla de Contenidos: “…Glasgow Rangers, Scotland and 'hot' football rivalries / Real and imagined : reflections on football rivalry in Northern Ireland / Lion roars : myth, identity and Millwall fandom / 'Those bloody Croatians' : Croatian soccer teams, ethnicity and violence in Australia, 1950-99 / Football, ethnicity and identity in Mauritius : soccer in a rainbow nation / 'Team loyalty splits the city into two' : football, ethnicity and rivalry in Calcutta / Basque football rivalries in the twentieth century / Players, patrons and politicians : oppositional cultures in Maltese football / Viking and farmer armies : the Stavanger-Byrne Norwegian football rivalry / Competition and cooperation : football rivalries in Yemen / 'Colours make me sick' : America FC and upward mobility in Mexico / Three confrontations and a coda : Juventus of Turin and Italy…”

“…El 29 de mayo de 1985, la emoción reina en las calles de Bruselas: va a tener lugar «la gran fiesta del fútbol» en el Estadio de Heysel entre la Juventus y el Liverpool. Una hora antes de que empiece, dos centenares de hinchas británicos acorralan a los aficionados italianos en una zona del estadio. …”

“…Más allá de su enorme fortuna económica, de sus participaciones industriales (que incluyen el 40% de Fiat), de sus intereses deportivos (son dueños del equipo de fútbol de la Juventus) e incluso mediáticas (son los propietarios del grupo RCS, que edita Il Corriere della Sera y La Stampa), los Agnelli son venerados como si de una familia real se tratase y tienen un poder, una autoridad moral y una opinión con un peso extraordinario en la sociedad italiana. …”

“…With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society…”

Tabla de Contenidos: “…The exploitation of the stadium diagramThe content of events; Your place or mine? The case of Juventus; 7 Hanging up the 'sold out' sign; The products; Matchgoers' experience through touch points; The six Ps marketing mix; Ticket sales scenarios; Concessions, advertising and other products; The sales action plan; 8 Sponsorship rights or bust; A tough terrain; The winning three-leaf clover; Solving the sudoku of commercial rights; Advertising spaces with a life of their own; 9 Selling Sponsorship FC; Sponsorship and other forms of commercialisation; Competition and ambush marketing…”