“…Pero más allá de la tecnolog̕a, esta aventura trata de los aprendizajes que ha experimentado durante su vida y de cómo los ha aplicado de manera absoluta a decisiones futuras, forjando así una filosof̕a que ha disparado su compañía y que le ha llevado a gestionar más de doscientos proyectos para marcas como Ferrari, Disney, Ikea, Inditex, Acciona o Mastercard. Descubre cómo este grupo de personas con un sueño logró esta hazaña digna de una road movie estadounidense sin más plan que su intuición y su conocimiento. …”

“…Through case studies from leaders like Nike, Apple, BMW and IKEA, they introduce design-driven techniques for managing your entire experience chain... defining effective design strategies and languages... managing design... using (and not abusing ) research... extending design values into marketing and manufacturing... encouraging design innovations that open entirely new markets! …”

“…You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. …”

“…Through examples of real-world success stories—among them, IKEA, Nike, Coca-Cola, apparel upstart The Life is good Company, Starbucks, and Southwest Airlines— and a detailed sample case study that shows effective Brand Modeling practices in a..…”