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  1. 1
    General definitions ; Copy for advertisements ; Correct and faulty diction ; Punctuating and editing ; Type and type measurements ; Layouts ; Proof-reading
    “…I.S.C. Reference Library…”
    Libro
  2. 2
    Engraving and printing methods ; Advertisement illustration ; Technical- and trade-paper advertising ; Street-car advertising ; Outdoor advertising ; House publications
    “…I.S.C. Reference Library…”
    Libro
  3. 3
    Advertisement display ; Mediums ; Retail management ; Department-store management
    “…I.S.C. Reference Library…”
    Libro
  4. 4
    Advertising letters and letter systems ; Catalogs, bookklets, and folders ; Management of general campaigns ; Management of mail-order campaigns ; Miscellaneous details of management ; The advertising agency ; How to enter the practical field
    “…I.S.C. Reference Library…”
    Libro

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