“…It has often been called "the Bible of grassroots fundraising" and is a soup to nuts description of how to build, maintain and expand an individual donor program. …”

Table of Contents: “…Rock the Dashboard -- Conclusion -- Do's and Don'ts -- About the Expert -- Resource Review -- Part III Individual Donors -- Chapter 8 Grassroots Fundraising: Building Your Donor Pyramid -- Introduction -- Critical Skills and Competencies -- 1. …”

“…This updated edition keeps pace with the changing times and contains all new budgets and model proposals, interviews with funders from the grassroots community and timely information about grantseeking on the Internet…”

“…Before talk radio, Fox News, Twitter, and Cambridge Analytica, conservatives used direct mail to spread messages of anxiety and anger to raise funds and mobilize the grassroots. Through extensive archival research of fundraising activities in the conservative movement and key elections from 1950 to 1980, Empire of Direct Mail offers a political history of the role of communication technology in the development of modern conservatism in the United States"--…”

Table of Contents: “…Campaign planning and strategy -- Campaign database management -- Polling and survey research -- Opposition research -- Targeting -- Fundraising -- Campaign management and administration -- Direct mail -- Television and radio advertising and production -- Print materials and ads -- Candidate preparation and presentation -- Dealing with the news media -- Grassroots campaigning and volunteer recruitment -- Telephone contact -- Campaigning on the Internet -- Get out the vote -- Advice from the campaign doctor…”

Table of Contents:

Table of Contents: “…-- Building and Contributing to Social Change Movements -- Nonprofit Activism and the Law 1 -- Nonprofit Nonpartisan Election Activities and the Law -- Build Advocacy Capacity -- Framework for Advocacy: A Pragmatic Approach to Advocacy and Lobbying -- Primary Advocacy Actions: Direct Lobbying, Grassroots Organizing, and Media Advocacy -- Evaluating Public Policy Advocacy, Lobbying, and Civic Engagement -- Advancing Advocacy as a Field -- Note -- References -- Chapter 15 Value Creation Through Collaboration -- The Value Creation Spectrum -- Collaborative Value Mindset -- Collaboration Stages -- Collaborative Value Creation Processes -- Collaborative Value Outcomes…”