Acceso restringido, con credenciales UPSA

Acceso restringido, con credenciales UPSA

Tabla de Contenidos: “…Louis Model; 3.4.9 The Liu-Hwa Model; 3.5 Models of the US Economy in the 1990s and Later; 3.5.1 The DRI Model; 3.5.2 The Quarterly WEFA Model; 3.5.3 The Quarterly DRI-WEFA Model-The GLOBAL INSIGHT Model…”

Tabla de Contenidos: “…Discover Your Intrinsic and Extrinsic Motivations -- Importance of Intrinsic Motivations -- Leadership Strengths -- Using Your Sweet Spot -- Your Sweet Spot Today -- Your Sweet Spot Holds the Key to Your Effectiveness -- Key Takeaways -- Suggested Reading -- Chapter 7: Build Your Support Team -- Your Most Important Relationship -- Building Your Support Team -- Developing a Mentor -- Developing Genuine Friendships -- Creating a Personal/True North Support Group -- Creating a Personal Board of Directors -- The Benefits of Your Support Team -- Key Takeaways -- Suggested Reading -- Chapter 8: Integrate Your Life -- The Buckets of Your Life -- Measuring Success in Your Life -- Integrating Your Life -- Prioritizing What You Love Doing -- Reflecting on Your Journey -- Key Takeaways -- Suggested Reading -- Part Three: Put Your Authentic Leadership into Action -- Chapter 9: The Transformation from I to We -- The End of the Heroic Leader -- Your Arrow Must Be Pointing Away -- Guiding Your Leadership Development -- Key Takeaways -- Suggested Reading -- Chapter 10: Lead with Purpose -- Rediscovering Your Purpose -- Leading With Purpose -- Alignment of Individual and Organizational Purpose -- A Life of Purposeful Leadership -- Key Takeaways -- Suggested Reading -- Chapter 11: Empower Others to Lead -- Empowerment -- Five Ways to Build Trust and Mutual Respect -- Treat Others As Equals -- Listen Actively -- Learn from People -- Share Life Stories -- Align around Mission -- Meeting Commitments by Empowering Others -- Empowering Others to Lead -- Leadership Style-A Contingency Approach -- Leadership Style-A Developmental Approach -- Key Takeaways -- Suggested Reading -- Chapter 12: Become a Global Authentic Leader -- Accessing Your Global Insights -- Awareness, Curiosity, and Empathy -- A Life of Global Leadership -- Key Takeaways -- Suggested Reading…”

Tabla de Contenidos: “…Ingredient and Service Brands -- The Power of Brand Portfolios -- Stretching the Brand -- Expanding the Brand Portfolio -- The Characteristics of Strong Brand Portfolios -- Portfolio Problems -- Making Portfolio Decisions -- Brand Portfolio Models -- House of Brands -- Branded House -- Keys to Success -- Key to Success #1: Build and Extend Core Brands -- Key to Success #2: Add Brands to the Portfolio to Address Major Opportunities -- Key to Success #3: Proactively Prune Weak and Redundant Brands -- Key to Success #4: Keep Things Simple -- Key to Success #5: Involve Senior Management -- Summary -- Notes -- Chapter 4 Competitive Brand Strategies: Creating Pioneer, Fast-Follower, and Late-Mover Advantage -- Pioneering Advantage -- A Pioneer Is a Low-Risk Choice -- Consumers Remember Pioneers -- A Pioneer Sets Category Standards -- Fast Following: A Different Path to Success -- The Fast-Follower Advantage -- Catching the Wave: Growth-Stage Entrants -- Late Movers: Different but Not Disruptive -- Overlooked Value -- Just Different Enough -- Late Movers: The Power of Innovation -- The Innovation Challenge -- Strategic Innovation -- Summary -- Notes -- Chapter 5 Leading the Brand: Brand Strategy Orchestration and Implementation -- Leadership, Implementation, and Branding -- Pitfalls in Brand Strategy Implementation -- A Framework for Brand Strategy Orchestration and Implementation -- Company Strategy -- Brand Platform -- Culture -- Brand Governance System -- Tools -- Momentum -- Two Critical Roles -- Summary -- Notes -- Chapter 6 The Three Keys to Building Global Brands with Soul -- Finding the Common Threads: Winning with Global Insights -- Find the Common Thread -- Segment across Habits and Needs -- Enlist Local Managers -- Test and Adjust -- Going Glocal: Getting the Right Balance of Global and Local -- Decentralize to Find the Right Balance…”

“…But through globalizing processes these (dubious) attributes have been starkly exposed, which leads Haigh to ask, Whither the state under globalization? Insightful and well-written, this book is sure to spark lively debate while attempting to answer its central question…”

“…This book tackles such limitations and provides a first ever publication concerning global insights into differentiated instruction. A total of 14 countries from 5 continents provide empirical evidence, theoretical and practical approaches to the topic. …”

“…As the executive creative director of Global Insights at frog, an award-winning global design and innovation company, Chipchase draws on everyday objects and patterns to show us how to see the world differently, from making a phone call to filling up a gas tank to ascertaining whether it's actually half-and-half you're pouring into your coffee. …”