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“…KAUFMAN'S DEFINITIVE REMEDY FOR GETTING PEOPLE TO POSSIBLY PAY ATTENTION TO YOUR MOVIE, PART CBROKEBACK FILMMAKERS, OR HOW A COUPLE OF COLORADO FILMMAKERS HAD A RAUNCHY TITLE AND OFFENDED AN INTERNET CONGLOMERATE: BY RICHARD TAYLOR AND ZACK BEINS; Bonus Chapter two Putting the "Miss" in Mismarketing: Five Good Movies That Poor Marketing Almost Ruined; OBSERVE AND REPORT (2009); OFFICE SPACE (1999); FIGHT CLUB (1999);
GEORGE A. ROMERO'S SEASON OF THE WITCH (1973); ADVENTURELAND (2009)…”
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