“…We see him as a student cutting lab classes to attend an afternoon concert of the Boston Symphony, as a young man growing a van Dyke beard to make himself look older for his first job as an engineer with General Electric, and as a new assistant professor at Kansas State, courting his schoolteacher-sweetheart in a horse and buggy. …”

“…These stories of growth, technology, and tradition bring life to one of the most important stories of the global economy: a successful Africa. The CEOs of General Electric, The Coca Cola Company, and Tullow Oil join Africa's leading CEOs to share insights on what wins in this fast-growth market. …”

“…Para demostrarlo Aaker utiliza casos de empresas reales como General Electric, Kodak, McDonald's y muchas otras. En este libro, Aaker expone de forma práctica todo aquello que puede ayudar a su empresa a maximizar el valor de sus marcas. …”

“…Incorporating examples ranging from Alexander the Great to IBM and General Electric, Tracy gives readers proven ideas for increasing their company's ROI and maximizing their strengths and opportunities. …”

“…—Dave Calhoun, Chairman and CEO, Nielsen Company, and former Vice Chairman, General Electric Company About the Book: A few leading companies have jettisoned ideas about pricing that other companies believe are indispensible. …”

Tabla de Contenidos: “…Transducer -- Diode -- LED -- Bridge Rectifier -- Triac -- Transistor -- Inverter Board -- Piezoelectric Ignitor -- Chapter 12: Gas Appliance Parts -- Controls -- Pressure Regulator Controls -- Water Heater Thermostat/Regulator Combination Control -- Safety Valve -- Dryer Gas Valve -- Sensing Devices -- Resistance Temperature Detector -- Thermocouple -- Flame Sensors -- Ignition -- Glow-Bar Ignitor -- Spark Electrode Ignitor -- Spark Module -- Part V: Error/Fault or Function Codes -- Chapter 13: Error/Fault or Function Codes -- Error/Fault or Function Codes -- Admiral Oven and Range Error/Fault or Function Codes -- ASKO Dishwasher Error/Fault or Function Codes -- ASKO Washer Error/Fault or Function Codes -- ASKO Dryer Error/Fault or Function Codes -- Dacor Oven and Range Error/Fault or Function Codes -- Estate Oven and Range Error/Fault or Function Codes -- Friedrich Room Air Conditioner Error/Fault or Function Codes -- Frigidaire/Electrolux Dishwasher Error/Fault or Function Codes -- Frigidaire/Electrolux Washer Error/Fault or Function Codes -- Frigidaire/Electrolux Dryer Error/Fault or Function Codes -- Frigidaire/Electrolux Refrigerator Error/Fault or Function Codes -- General Electric and Hotpoint Room Air Conditioner Error/Fault or Function Codes -- General Electric and Hotpoint Dishwasher Error/Fault or Function Codes -- General Electric and Hotpoint Microwave Error/Fault or Function Codes -- General Electric and Hotpoint Range Error/Fault or Function Codes -- JennAir Oven and Range Error/Fault or Function Codes -- LG Dishwasher Error/Fault or Function Codes -- LG Side X Side Refrigerator Error/Fault or Function Codes -- LG French Door Refrigerator Error/Fault or Function Codes -- LG Washer Error/Fault or Function Codes -- LG Frontload Washer Error/Fault or Function Codes -- Maytag Laundry Center Error/Fault or Function Codes…”

Tabla de Contenidos: “…-- Collaboration to enhance a product experience -- We-commerce -- To infinity and beyond -- Cutting out the corporation -- There's no 'I' in 'we' -- Collective good -- Open source drives collaboration -- The smartest brains are often outside of your organisation -- A problem shared is a problem solved -- The new collaborative world -- Summary: the power of many -- A new idea for a new era: the Social Business Idea -- MAC: Viva Glam, featuring Lady Gaga -- Levi's: Water<Less -- Marks & Spencer: Plan A -- Nike: Better World -- American Express: Members Project -- Unilever: Dove Campaign for Real Beauty -- Pepsi: Refresh -- The Body Shop -- Groupe Danone: Grameen Danone -- General Electric: Ecomagination -- WWF: Earth Hour -- RED -- Starbucks: Shared planet -- Whole Foods Market: Whole Foods - Whole people - Whole planet -- Sydney Water: Tap -- Summary: Social Business Ideas -- The future: making a decent profit -- The people are revolting -- Past performance is no guarantee of future success -- The biggest barrier…”

“…Este manual fue elegido por las escuelas de negocio, empresas de consultoría y altos directivos de importantes multinacionales como uno de “los 20 mejores libros de gestión” de los últimos años, junto con libros de prestigiosos gurús como Gary Hamel (“Liderando la Revolución”) o Jack Welch (“Jack Welch, Hablando Claro”), ex presidente de General Electric, entre otros. Para ello, como suele ser habitual en este autor, el libro presenta dos casos reales de empresas, en situaciones muy distintas: El capítulo 2 da a conocer el plan de marketing integral (on y off line) de una start up (Nire iHealth) que nace en diciembre de 2013, con un planteamiento global, que en 2014 facturó en Colombia menos de 50.000?…”
Accés restringit als usuaris de la UAB

Tabla de Contenidos: “…Conclusión: el enfoque integral -- Apéndice 2: La matriz de General Electric -- Sección TERCERA: Estrategias de crecimientocon el portafolio existente deproductos y/o servicios -- 1 . …”

Tabla de Contenidos: “…Aristide Boucicaut The Shift ; The Data Era; Stitch Fix; Keaton Row; Zara; Karolina (Continued); Chapter 5: Transforming Customer Relationships with Data; Buying a House; Brief History of Customer Service; Customer Service Over Time; Boeing; Financial Services; The Data Era; An Automobile Manufacturer; Zendesk; Buying a House (Continued); Chapter 6: Intelligent Machines; Denmark; Intelligent Machines; Machine Data; The Data Era; General Electric; Drones; Tesla; Networks of Data; Denmark (Continued); Chapter 7: Government and Society; Egypt, 2011; Social Media; Intelligence; Snowden Effect…”

Tabla de Contenidos: “…Communicate from the Overlap Resonance Rule #3; 4: Define the Journey; Preparing for the Audience's Journey; The Big Idea; A Big Idea; Plan the Audience's Journey; Audience Journey; Tools for Mapping a Journey; Determine Where They Need to Move to in a Process; Process Segmentation; Acknowledge the Risk; Empathize with Their Sacrifice and Risk; Address Resistance; Refusal of the Call; Make the Reward Worth It; Identify the Reward (new bliss); Case Study: General Electric; Foster Creativity; Navigate Ambiguity; Take Risks; Develop New World Skills; Empower Teams; Unleash Your Passion…”

Tabla de Contenidos: “…Developing Expertise: Color Matching at General Electric Plastics 87; 4.1 Introduction; 4.2 The Problem; 4.3 The Knowledge Management Solution; 4.4 System Demonstration; 4.5 Maintenance; 4.6 Benefits; 4.7 Conclusion…”

Tabla de Contenidos: “…Spotify: The Freemium Model -- ZipDial: Making Money Out of Free Products and Services -- Chapter 13: Added-Service Disruption -- Darty: 3.0 Customer Service -- Medissimo: Smart Pillboxes -- Allianz: The Penalty of Leadership -- Chapter 14: Partnership-Led Disruption -- Sixt and BMW -- Unexpected Alliances -- Quirky and General Electric -- Chapter 15: Brand-Led Disruption -- Tesco: Every Little Helps -- Marriott: Travel Brilliantly -- Zappos: Happiness Management -- Michelin: No Compromise -- Chapter 16: Insight-Driven Disruption -- L'Oréal: Beauty Rituals -- Big Bazaar: Chaos on Purpose -- Netflix: Knowing Customers Better than They Know Themselves -- SNCF: The Opinion Paradox -- Chapter 17: Business Model Disruption -- Apple: Leveraging Third-Party Assets -- Tesla: Stored Sunlight -- Alibaba: The Ultimate Ecosystem -- Airbnb: A World Without Strangers -- Chapter 18: Anticipation-Driven Disruption -- Mirai Nihon: The Future of Japan -- Inventing Tomorrow -- Part Three: Disruptive Brand Building -- Chapter 19: Disruption Strategy -- Imagining a Vision -- Hunting for Convention -- Creating Disruption -- Chapter 20: Disruption Live -- The Open Brief -- NURVE -- SNCF LIVE -- Conclusion -- Disruption What Ifs -- Exhibits -- Exhibit 1: The Disruption Symbols -- Exhibit 2: What Makes A Good What If? …”

Tabla de Contenidos: “…Give more coaching to 'coachable' people -- Coaching in practice: Role play examples -- Case study: General Electric (GE) and 'Work-Out' coaching program -- Reflections -- Summary…”

Tabla de Contenidos: “…11 Learning alliances -- The learning alliance challenge -- Managing learning alliances -- Learning alliances: decision-making steps -- Summary -- Case: Holst Centre -- 12 Co-branding alliances -- The co-branding alliance challenge -- Managing co-branding alliances -- Co-branding alliances: decision-making steps -- Summary -- Case: Heineken-James Bond -- 13 International alliances -- The international alliance challenge -- The nature of national culture -- Managing international alliances -- International alliances: decision-making steps -- Summary -- Case: Damen Shipyards -- 14 Asymmetrical alliances -- The asymmetrical alliance challenge -- Managing asymmetrical alliances -- Asymmetrical alliances: decision-making steps -- Summary -- Case: Disney-Pixar -- 15 Cross-sector alliances -- The cross-sector alliance challenge -- Managing cross-sector alliances -- Cross-sector alliances: decision-making steps -- Summary -- Case: Marks &amp -- Spencer-Oxfam -- 16 Coopetition alliances -- The coopetition alliance challenge -- Managing coopetition alliances -- Coopetition alliances: decision-making steps -- Summary -- Case: Reckitt Benckiser -- 17 Multi-partner alliances -- The multi-partner alliance challenge -- Managing multi-partner alliances -- Multi-partner alliances: decision-making steps -- Summary -- Case: Skyteam -- 18 Alliance portfolios -- The meaning of an alliance portfolio -- Alliance portfolio governance -- Alliance portfolio: decision-making steps -- Summary -- Case: General Electric -- 19 Alliance networks -- The meaning of an alliance network -- Alliance network governance -- Alliance network: decision-making steps -- Summary -- Case: IBM -- 20 Business ecosystems -- The business ecosystem challenge -- Business ecosystem attributes -- Managing business ecosystems -- Business ecosystems: decision-making steps -- Summary…”

Tabla de Contenidos: “…Notes Chapter 4 Digital Technologies The Cloud Big Data Mobile The Internet of Things Social Notes Part II: Information Excellence Chapter 5 Processes, Resources, Operations and Information Processes Process Advantage Process Optimization Asset Optimization The Business Value of Information The Role of Information Technology Caveats Notes Chapter 6 The Discipline of Information Excellence From People to Machines From Physical to Virtual From Virtual to Digical From Processes to Experiences From Operations to Improvement From Static Design to Dynamic Optimization From Mass Production to Mass Personalization From Cost Reduction to Revenue Generation From Direct to Indirect Monetization From Touchpoints to Integration From Firms to Networks From Data to Actionable Insight From Answers to Exploration Notes Chapter 7 Burberry--Weaving IT into the Fabric of the Company Operational Excellence and Product Leadership From Operational Excellence to Information Excellence From Physical to Virtual From Virtual to Digical From Processes to Experiences From Mass Production to Mass Personalization From Cost Reduction to Revenue Generation From Touchpoints to Integration From Firms to Networks Notes Part III: Solution Leadership Chapter 8 Products, Services, and Solutions Competitive Strategy Product Elements The Experience Economy Pricing and Business Models Notes Chapter 9 The Discipline of Solution Leadership From Products and Services to Solutions From Generic and Expected to Augmented and Potential From Transactions to Relationships From Sales Results to Customer Outcomes From Standard Products to Custom Solutions From Products and Services to Experiences and Transformations From Standalone to Social From Product to Platform From Engineered to Ecosystem Notes Chapter 10 Nike--A Track Record of Success From Products to Solutions From Generic and Expected to Augmented and Potential From Transactions to Relationships From Sales Results to Customer Outcomes From Standard Products to Custom Solutions From Products to Experiences and Transformations From Standalone to Social From Engineered to Ecosystem Nike and the Other Digital Disciplines Notes Part IV: Collective Intimacy Chapter 11 Customer Experience and Relationships Customer Intimacy A Broad Spectrum of Relationships Dimensions of Interaction Collective and Collaborative Notes Chapter 12 The Discipline of Collective Intimacy From Transactions to Relationships From Relationships to Intimacy From Physical to Virtual From Virtual to Digical From Company to Community From People to Algorithms From Individual to Collective Notes Chapter 13 Netflix - Entertaining Disruption Information Excellence Accelerated Innovation Solution Leadership From Relationships to Intimacy From Physical to Virtual From Virtual to Digical From Company to Community From People to Algorithms From Individual to Collective Notes Part V: Accelerated Innovation Chapter 14 Innovation and Transformation Successful Commercial Innovation The Innovation Process Innovation Principles Innovation of Products, Processes, Relationships, and Innovation Business Model Innovation and Corporate Transformation Notes Chapter 15 The Discipline of Accelerated Innovation From Solitary to Collaborative From Internal to External From Closed to Open From Inside-Out to Outside-In From Products to Platforms From Linear to Agile From Employees to Crowds From Salaries to Prizes From Theoretical to Data-Driven From Human to Machine From Incremental to Transformational Notes Chapter 16 Procter & Gamble Cleans Up From Solitary to Collaborative From Internal to External From Closed to Open From Inside-Out to Outside-In From Employees to Crowds From Incremental to Transformational Notes Part VI: Successful Execution Chapter 17 General Electric--Flying High Digital Disciplines at GE Software at GE Information Excellence Solution Leadership Collective Intimacy Accelerated Innovation Notes Chapter 18 Human Behavior and Gamification Human Behavior Gamification Gamifying Information Excellence Gamifying Solution Leadership Gamifying Collective Intimacy Gamifying Accelerated Innovation Gamification Across Disciplines Notes Chapter 19 Opower--The Power of the Human Mind Human Behavior and Energy Consumption Opower, Information, and Intimacy Notes Chapter 20 Digital Disasters Strategic Errors Cyberattacks Software Design and Development Challenges Operational Issues Unintended Consequences Erratic Algorithms Politics and Pushback Digital Disappointments Notes Part VII: What's Next? …”

Tabla de Contenidos: “…Chapter 4: Organizational learning theories and technology -- Introduction -- Learning organizations -- Communities of practice -- Learning preferences and experiential learning -- Social discourse and the use of language -- Identity -- Skills -- Emotion -- Linear development in learning approaches -- Chapter 5: Managing organizational learning and technology -- The role of line management -- Line managers -- First-line managers -- Supervisor -- Management vectors -- Knowledge management -- Change management -- Change management for IT organizations -- Social networks and information technology -- Chapter 6: Digital technology platforms and the future of work -- Introduction -- Process barriers -- Data-centric mindsets and organizational resilience in data platform companies -- Understanding organizational resilience's relationship to data platforms -- Data platform architecture and resilience -- Proliferation of data platforms -- Data platforms and leadership -- Product leadership -- Data platform executive leadership -- Intrapreneurism versus entrepreneurism -- Vision versus reason -- Steering and build-measure-learn -- Accelerate -- Common leadership strategies -- Intrapreneurial leadership considerations based on types of data platforms -- Summary -- Chapter 7: Virtual teams and outsourcing -- Introduction -- Status of virtual teams -- Management considerations -- Dealing with multiple locations -- Externalization -- Internalization -- Combination -- Socialization -- Externalization dynamism -- Internalization dynamism -- Combination dynamism -- Socialization dynamism -- Dealing with multiple locations and outsourcing -- Revisiting social discourse -- Identity -- Skills -- Emotion -- Chapter 8: Organizational learning, IT, and technology disruptions -- Introduction -- Siemens AG -- Aftermath -- ICAP -- Five years later -- General Electric (GE)…”

Tabla de Contenidos: “…12.4.1 Pixar Animation Studios12.4.2 Dropbox12.4.3 Zappos12.4.4 General Electric12.5 Concluding Remarks12.6 References13. …”