Tabla de Contenidos: “…An Entrepreneur's Story: John Janick and Fueled By RamenIndustry Essentials: Brand You; Popular Music and the Birth of the Music Artist; The Artist and the Business of Selling Music; Understanding the Commercial Translation of the Artist as a Music Product; Understanding the Artist as a Brand; Conclusion; Opportunities Ahead: Thinking Like an Entrepreneur; Talking Back: Reflect and Prepare for Class Discussions; PART 2 Contacts and Contracts; CHAPTER 4 Copyright Law and the Music Industry; Chapter Overview; Key Terms; An Entrepreneur's Story: Patrick Sullivan and RightsFlow…”