“…What unites friends and distinguishes them from others? Is the preference given to friends rationally and morally justifiable? …”
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Tabla de Contenidos: “…The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions…”

Tabla de Contenidos: “…Cover -- Table of Contents -- Introduction -- How This Book Is Organized -- Conventions Used in This Book -- Get Ready to Facebook -- Part I: Getting Started with Facebook-and Social Networking -- 1 Welcome to Facebook: It's Not Just for Kids Anymore -- What Social Networking Is and How It Works -- Say Hello to Facebook -- Things You Can-and Can't-Do on Facebook -- Why Grown-Ups Use Facebook -- Social Networking Do's and Don'ts -- 2 Signing Up and Getting Started -- Before You Sign Up -- Creating a Facebook Account -- Find Friends and Complete Your Profile -- Filling Out Your Profile -- 3 Getting Around the Facebook Site -- What's What and What's Where on Facebook -- Navigating the Facebook Toolbar -- Searching Facebook -- Signing Off -- Part II: Facebook for Friends and Family -- 4 How to Find Old Friends-and Make New Ones -- How Facebook Helps You Reconnect -- Why Friends Are Important -- Making Friends with People You're Already in Contact With -- Searching for Long Lost Friends -- Accepting Friend Requests -- Exploring Facebook's Friend Suggestions -- Finding Friends of Friends -- 5 Visiting Friends and Family on Facebook -- Catching Up with the Facebook News Feed -- Getting to and Getting to Know Your Friends' Profile Pages -- Reading the Wall-and Leaving Your Own Comments -- Viewing Your Friends' Personal Information -- Looking at Photos -- Viewing Other Tabs -- 6 Keeping Tabs on Your Kids -- Making Your Children Your Friends -- What to Do If Your Kids Hide from You on Facebook -- Using Facebook to See What Your Kids Are Up To -- Using Facebook to Contact Your Grown Kids -- 7 Organizing Your Friends List -- Creating Friends Lists -- Editing Your Lists -- Displaying Status Updates from List Members -- Deleting Custom Lists -- Getting Rid of Unwanted Friends -- Blocking Unwanted Users -- Part III: Keeping in Touch with Facebook…”

“…"This book explores the associative duties we owe to our children, parents, friends, colleagues, associates and compatriots and defends a novel account which justifies such duties through the realization of values that are produced in these various kinds of social relationships. …”

Tabla de Contenidos: “…Cover; Friendships; Contents; ACKNOWLEDGEMENTS; FOREWORD; INTRODUCTION; Chapter 1 What Is a Friend?; Chapter 2 How to Recognise a Friend from a Foe; Chapter 3 Too Many Friends!…”

Tabla de Contenidos: “…Chapter 7: Connecting with Friends and FamilyMake the Navigation Bar Your First Stop; Find a Friend with Facebook Search; Send a Friend Request; Find Friends in Other Friends' Lists; Respond to a Friend Request; Making Facebook Lists; Hiding Friends' Posts; Send Private Messages to Friends; Retrieve a Private Message; Chat with Friends or Video Call; Post Updates on a Friend's Wall; Comment on a Friend's Status; Post a Note; Remove Messages from Your Wall; Chapter 8: Adding Photos and Videos to Facebook; Upload a Photo to Your Account; Create a Photo Album; Tag Photos…”