Click para texto completo desde fuera UPSA
Click para texto completo desde UPSA

Tabla de Contenidos: “…PRESIDENCIA DE WOODROW WILSON (1913-1921)PRESIDENCIA DE FRANKLIN DELANO ROOSEVELT (...); PRESIDENCIA DE HARRY TRUMAN (1945-1953); PRESIDENCIA DE DWIGHT EISENHOWE (1953-1961); PRESIDENCIA DE JOHN FITZGERALD KENNEDY (...); PRESIDENCIA DE LYNDON JOHNSON (1963-1969); PRESIDENCIA DE RICHARD NIXON (1969-1974); PRESIDENCIA DE JIMMY CARTER (1977-1981); PRESIDENCIA DE RONALD REAGAN (1981-1989); PRESIDENCIA DE GEORGE BUSH PADRE (1989-1993); PRESIDENCIA DE WILLIAM JEFFERSON CLINTON (...); PRESIDENCIA DE GEORGE BUSH HIJO (2001-2004); EPÍLOGO; PRESIDENTES DE LOS ESTADOS UNIDOS DE AMÉRICA; FUENTES…”

“…Weissman illuminates every technique with a compelling case study, drawing on the positive and negative experiences of communicators ranging from Ronald Reagan to Barack Obama, Jon Stewart to venture capitalist John Doerr, Stephen King to Mark Twain, Franklin Delano Roosevelt to Netflix CEO Reed Hastings. For the first time, he specifically and thoroughly addresses the unique challenges of making persuasive political presentations and speeches. …”

Tabla de Contenidos: “…Lora Saalman, Senior Fellow, EastWest Institute; Associate Senior Fellow, Stockholm International Peace Research Institute -- 8 Influence Operations and the Modern Information Environment / Björn Palmertz, Senior Analyst, CATS, Swedish Defence University -- 9 Hybrid Threats and New Challenges for Multilateral Intelligence Cooperation / Henrik Hg̃gström, Senior Analyst, Center for Asymmetric Threat Studies (CATS), Swedish Defence University -- 10 Cyberwarfare and the Internet: the Implications of a More Digitalized World / Anne-Marie Eklund-Löwinder, Head of Security, The Swedish Internet Foundation and Cryptographic Officer at the Internet Corporation for Assigned Names and Numbers (ICANN) Anna Djup, Analyst, Information Assurance, Center for Asymmetric Threat Studies (CATS), Swedish Defence University -- 11 The US and Hybrid Challenges: Past, Present and Future / Jed Willard, Director of the Franklin Delano Roosevelt Center for Global Engagement, Harvard University -- 12 China's Political Warfare in Taiwan: Strategies, Methods, and Global Implication Dr Gulizar Haciyakupoglu, Research Fellow, the Centre of Excellence for National Security (CENS), S. …”

Tabla de Contenidos: “…; Chapter 4: Franklin Delano Roosevelt Memorial…”

“…Throughout, Weissman's compelling case studies range from Jon Stewart to venture capitalist John Doerr, Stephen King to Mark Twain, Franklin Delano Roosevelt to Netflix CEO Reed Hastings. Weissman also includes brand-new advice on a wide spectrum of "special presentation" issues, ranging from developing a richer public speaking voice to delivering scripted speeches, interviewing like a TV anchorperson to demonstrating products more successfully…”