“…—SCOTT MONTY, Global Digital Communications, Ford Motor Company “Dave gives you what you need: practical, specifi c how-to advice to get people talking about you.” …”

“…• Prioritize—because you can’t measure, listen to, and analyze everything • Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors • Measure real social media ROI: sales, leads, and customer satisfaction • Track the performance of all paid, earned, and owned social media channels • Leverage “listening data” way beyond PR and marketing: for strategic planning, product development, and HR • Start optimizing web and social content in real time • Implement advanced tools, processes, and algorithms for accurately measuring influence • Integrate paid and social data to drive more value from both • Make the most of surveys, focus groups, and offline research synergies • Focus new marketing and social media investments where they’ll deliver the most value Foreword by Scott Monty Global Head of Social Media, Ford Motor Company…”

“…—Scott Monty,The Social Media Marketing Blog, Global Digital & Multimedia Communications Manager, Ford Motor Company “ MySpace Marketing takes a respectful look at the rich community of MySpace and instructs marketers on how to successfully become a part of that community. …”

“…Alan Mulally did it at Ford Motor Company. What did these business leaders do exactly? …”

“…--Bill Ford, Executive Chairman, Ford Motor Company, and great-grandson of Henry Ford "We are heading into a new age of manufacturing . . . …”

“…--Bill Ford, Executive Chairman, Ford Motor Company, and great-grandson of Henry Ford "We are heading into a new age of manufacturing . . . …”

“…Alan Mulally did it at Ford Motor Company. What did these business leaders do exactly? …”

“…Alan Mulally did it at Ford Motor Company. What did these business leaders do exactly? …”