“…Alan Mulally did it at Ford Motor Company. What did these business leaders do exactly? …”

“…Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the cost. …”

“…Alan Mulally did it at Ford Motor Company. What did these business leaders do exactly? …”

“…They present a design process, explore key decisions managers face, and list the guiding principles for incorporating the design function as a continuing and integral process in organizations that are looking to the future. In 1918, Henry Ford's Dearborn assembly plant was the model of the new assembly-line technology. …”

“…." -- Stacey Allerton Firth, Vice President, Human Resources, Ford of Canada "Brilliant strategies for those difficult discussions at home and in the workplace." -- Soledad O'Brien, CNN news anchor and producer "This book is the real deal ... …”

“…Ha trabajado con la mayoría de los Grandes de Hollywood, tales como Francis Ford Coppola, Sydney Lumet, Michael Mann, Norman Jewison, Brian de Palma, Marlon Brando, Robert de Niro, Gene Hackman, Sean Penn, Michelle Pfeiffer, Hilary Swank, entre muchos otros. …”

“…Alan Mulally did it at Ford Motor Company. What did these business leaders do exactly? …”