Tabla de Contenidos: “…Social Science is no Longer an ElectiveYou are not Alone; Notes; Chapter 2 Making the Case for Social Media: The Five Ws+H+E; The Rise of Unmarketing; People Influence Buying Decisions, Online and Offline; The Democratization and Socialization of Branded Media; Notes; Chapter 3 The New Media University; Integrated Marketing: The Tools; Defining Social Media; When Words Lose Their Meaning; Chapter 4 The New Media University 101: Blogs, Podcasts, and Livecasts; Blogs; Blog Example: Southwest Airlines and Dell; Podcasts; Podcast Examples: Fidelity Investments; Wikis; Wiki Example: Oracle; Notes…”

“…-Peter S. Lynch, Fidelity Investments ""Common sense with a deft irony . . .""…”

Tabla de Contenidos: “…-- Trading ETFs like a pro -- Introducing the Shops -- What to look for -- Price is no longer key -- The Vanguard Group -- Fidelity Investments -- Charles Schwab -- E*Trade -- Other brokerage houses -- Presenting the Suppliers -- It's okay to mix and match - with caution -- Check your passport -- BlackRock Financial Management iShares -- Vanguard ETFs -- State Street Global Adviser's SPDRs -- Invesco -- Charles Schwab -- First Trust -- Other suppliers -- Familiarizing Yourself with the Indexers -- S&amp -- P Dow Jones Indices -- MSCI -- FTSE/Russell -- CRSP -- Bloomberg -- Meeting the Middlemen -- NYSE Arca -- NASDAQ -- BATS -- Meeting the Wannabe Middlemen -- Commissioned brokers -- Separately managed accounts -- Annuities and life insurance products -- Funds of funds -- Part 2 Building the Stock (Equity) Side of Your Portfolio -- Chapter 4 Risk Control, Diversification, and Some Other Things You Need to Know -- Risk Is Not Just a Board Game -- The trade-off of all trade-offs (safety versus return) -- So just how risky are ETFs? …”

Tabla de Contenidos: “…-- Title Page -- Copyright -- Foreword -- Preface -- Introduction: Welcome to the Revolution -- Chapter 1: The Social Media Manifesto -- THE SOCIALIZATION OF MEDIA IS YEARS IN THE MAKING -- THE FUTURE OF BUSINESS IS ALREADY HERE -- WE ARE THE CHAMPIONS, WE ARE NOT MESSENGERS -- CONVERSATIONS HAPPEN WITH OR WITHOUT YOU -- SOCIAL MEDIA IS ONE COMPONENT OF A BROADER COMMUNICATIONS AND MARKETING STRATEGY -- BUILDING A BRIDGE BETWEEN YOU AND YOUR CUSTOMERS -- BEING HUMAN VERSUS HUMANIZING YOUR STORY -- SOCIAL SCIENCE IS NO LONGER AN ELECTIVE -- YOU ARE NOT ALONE -- NOTES -- Chapter 2: Making the Case for Social Media -- THE RISE OF UNMARKETING -- PEOPLE INFLUENCE BUYING DECISIONS, ONLINE AND OFFLINE -- THE DEMOCRATIZATION AND SOCIALIZATION OF BRANDED MEDIA -- NOTES -- Chapter 3: The New Media University -- INTEGRATED MARKETING: THE TOOLS -- DEFINING SOCIAL MEDIA -- WHEN WORDS LOSE THEIR MEANING -- Chapter 4: The New Media University 101 -- BLOGS -- BLOG EXAMPLE: SOUTHWEST AIRLINES AND DELL -- PODCASTS -- PODCAST EXAMPLES: FIDELITY INVESTMENTS -- WIKIS -- WIKI EXAMPLE: ORACLE -- NOTES -- Chapter 5: The New Media University 201 -- CROWD-SOURCED CONTENT COMMUNITIES -- SOCIAL CALENDARS AND EVENTS -- LIVECASTING -- Chapter 6: The New Media University 301 -- IMAGES -- IMAGES EXAMPLE: JETBLUE AND THE AMERICAN RED CROSS ON FLICKR -- Chapter 7: The New Media University 401 -- SOCIAL MEDIA DASHBOARDS -- SOCIAL NETWORKS -- BRANDED AND PURPOSE-DRIVEN SOCIAL NETWORKS -- BRANDED SOCIAL NETWORK EXAMPLES: PANASONIC LIVING IN HD -- Chapter 8: The New Media University 501 -- MICROBLOGS, MICROCOMMUNITIES -- TOP 10 MONETIZATION TRENDS FOR SOCIAL MEDIA AND MICROCOMMUNITIES -- TIPS FOR TWITTER AND SOCIAL MEDIA FOR SOCIALLY SAVVY BUSINESSES -- NOTE -- Chapter 9: The New Media University 601 -- GEO LOCATION AND MOBILE NETWORKING…”

Tabla de Contenidos: “…-- Build an App to Extend/Reignite the Brand -- Apps to Extend a Web-Based Product's Use -- NetSuite -- Fidelity Investments -- Woodforest Mobile Banking -- Chipotle -- Index…”

“…Anthony Bolton is Britain's best-known and longest-serving fund manager. He is a Fidelity Investment award winner, feted newspaper columnist and instantly recognisable financial name. …”

“…She has trained thousands of individuals at companies such as: Fidelity Investments, Saks Fifth Avenue, Merrill Lynch, Deloitte & Touche, Lucent Technologies and Marriott Corporation. …”

“…Messaging platforms/frameworks for bots —Amazon Alexa, Apple Siri, Facebook Messenger, Google Now and Google Assistant, Microsoft Bot Framework, and more AI Platforms and Frameworks for bots —Api.ai, Google TensorFlow, IBM Watson Conversation, Wit.ai, and scikit-learn Real-world examples —Burger King, Fidelity Investments, Amtrak, Cobalt (CRM), Troops, and more…”

“…Lois Kelly, an author and marketing strategist, counsels executives and creative teams in large corporations such as FedEx, SAP, HP, Fidelity Investments, Dunkin’ Donuts, TJ Maxx, SAS Institute, USAA, Sapient, and many others. …”

“…Over the years he has advised such clients as Hertz, Toys "R" Us, The Federal Reserve, The Comptroller of the Currency, Hormel, and Fidelity Investments…”

“…Currently utilized by some of the most powerful financial institutions in the world--including John Deere and Fidelity Investments--today's advanced technologies go beyond subjective interpretations of market indicators to enhance traditional analysis. …”

“…Over the years he has advised such clients as Hertz, Toys "R" Us, The Federal Reserve, The Comptroller of the Currency, Hormel, and Fidelity Investments…”

“…Over the years he has advised such clients as Hertz, Toys "R" Us, The Federal Reserve, The Comptroller of the Currency, Hormel, and Fidelity Investments…”

“…The Strata Business Summit: Sessions and executive briefings detailing how companies like Cerner, Fidelity Investments, Deere & Company, Munich Re, and Navistar built their successful data strategies. …”