“…From content marketing and ads for Facebook, TikTok, Google, and Instagram to influencer marketing, website optimization, and SEO, this book will be your go-to business sidekick. …”

“…Von vielen sehnsüchtig erwartet: Die übersichtliche und umfassende Anleitung zu Google+ von der Autorin des Bestsellers „Das Facebook-Buch“, Annette Schwindt. Google+ ist so schnell durchgestartet wie keine andere Social Media-Plattform zuvor. …”

“…"This report conducted by the Nielsen Norman Group is based on empirical observations of actual user behavior, as people accessed messages and postings from more than 120 companies, government agencies, and non-profit organizations on Twitter, Facebook, MySpace, and LinkedIn, as well as these organizations' RSS feeds. …”

“…Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the "mind hacks" Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products. …”

“…From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. …”

Tabla de Contenidos: “…-- Email channel -- Facebook channel -- Twitter channel…”

Tabla de Contenidos: “…Adding button to restore purchases -- Configuring purchases for the stores of your choice -- Summary -- Chapter 7: Getting Social -- Chapter overview -- Your objectives -- Adding a score system -- Sharing high scores via Twitter -- Downloading and installing Facebook's SDK -- Logging in to our game via Facebook -- Displaying Facebook name and profile pic -- Summary -- Chapter 8: Using Unity Analytics -- Chapter overview -- Your objectives -- Setting up analytics -- Tracking custom events -- Using the AnalyticsTracker component -- Customizing events through code -- Working with the funnel analyzer -- Tweaking properties with remote settings -- Summary -- Chapter 9: Making Your Title Juicy -- Chapter overview -- Your objectives -- Animation using iTween -- iTween setup -- Creating a Simple Tween -- Adding Tweens to the pause menu -- Working with materials -- Using post-processing effects -- Adding particle effects -- Summary -- Chapter 10: Game Build and Submission -- Chapter overview -- Your objectives -- Building a release copy of our game -- Putting your game on the Google Play Store -- Setting up the Google Play Console -- Publishing an app on Google Play -- Putting your game on the Apple iOS App Store -- Apple Developer setup and the creation of a provisioning profile -- Adding an app onto iTunes Connect -- Summary -- Index…”

Tabla de Contenidos: “…Internet games and downloadsApplication stores; Windows antivirus software; Apple computers need antivirus software; Cell phones and tablets; Summary; Chapter 5: Posting Information Online; Kinds of information that shouldnt be posted online; How to protect information that is posted online; Twitter; Facebook; Securing a specific Facebook post; Setting Facebook privacy settings; Flickr; MySpace; Summary; Chapter 6: Who's Watching What You Do?…”

Tabla de Contenidos: “…Title Page; Copyright Page; Contents at a Glance; Table of Contents; About the Author; About the Technical Reviewerxii; About the Cover Image Artist; Acknowledgments; Introduction; Day 1 Objective C, Xcode and iOS SDK Foundation Work; Chapter 1 Designing and Planning Our App; The app idea; Adding and editing birthdays; Importing birthdays from the Address Book and Facebook; Note taking; Reminder notifications; Facebook social integration and in-app marketing; The competition; The App Store title; The icon design; The user interface design; Retina displays, the status bar, and the iPhone 5…”

Tabla de Contenidos: “…; An Expert Doesn't Need a 409A Valuation When He or She Has a Certificate and Basic Math; Valuing Facebook's Common Stock Compared to Preferred Stock in Minutes; What the Winklevosses Would Have Seen in Any 409A Valuation Report…”

Tabla de Contenidos: “…The missing credits -- Introduction -- Chapter 1 The guided tour -- Chapter 2 Typing, texting, and searching -- Chapter 3 Phone calls -- Chapter 4 Music -- Chapter 5 Camera, photos, and video -- Chapter 6 Maps and navigation -- Chapter 7 Calendar -- Chapter 8 Getting online: WiFi, 3G/4G, and mobile hotspots -- Chapter 9 The web -- Chapter 10 Email and Gmail -- Chapter 11 Facebook, Twitter, Google+, chat and videochat -- Chapter 12 Downloading and using apps -- Chapter 13 Transferring music, videos, pictures and other files, and using group play -- Chapter 14 Taking the Galaxy S5 to work -- Chapter 15 My Magazine, Google Now, and voice search and control -- Chapter 16 Settings -- Appendix A Setup and Signup -- Appendix B Accessories -- Appendix C Troubleshooting and maintenance -- Index…”

“…Desde álbumes familiares a Facebook, desde campañas políticas a películas de éxito, Adatto revela cómo la línea entre lo real y lo falso, los informativos y el entretenimiento, se ha difuminado considerablemente. …”

“…Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. …”

“…Dieses Buch beleuchtet die verschiedenen Facetten von Twitter und zeigt, wie Twitter-Nutzer den Service in ihrem Sinne nutzen – sei es fürs Selbst-Marketing, für die Beobachtung von Trends, zum Austausch von Informationen und Ideen oder im Zusammenspiel mit Facebook und anderen Social Media-Plattformen. Die 3. …”

“…When we use consumer products from Google, Microsoft, Facebook, Apple, or Baidu, we are often interacting with a deep learning system. …”

Tabla de Contenidos: “…Deciding Whether Twitter Is Right for You -- Communicating in 140 Characters -- Promoting without Seeming like You're Promoting -- Researching Other Brands on Twitter -- Knowing Quality Is More Important than Quantity -- Chapter 2 Using Twitter as a Networking Tool -- Finding the Right People to Follow -- Finding Out Who Is Talking about You on Twitter -- Responding to Tweets -- Searching on Twitter -- Tweeting like a Pro -- Articulating in 140 characters -- Using the hashtag -- Sharing on Twitter -- Knowing when to @reply and direct message -- Retweeting and being retweeted -- Blocking people -- Creating a successful Twitter campaign -- Using keywords in your tweets -- Following the Twitter Rules of Etiquette -- Hosting a Tweet-Up -- Chapter 3 Finding the Right Twitter Tools -- Customizing Your Twitter Profile Page -- Creating a header photo -- Creating a custom Twitter avatar -- Pinning Tweets -- Using a Twitter Application -- Exploring Twitter desktop applications -- Tweeting from a gadget -- Chapter 4 Social Listening with Twitter -- Using Twitter to Listen to Your Customers -- Responding to questions and complaints -- Gaining new customers by being helpful -- Chapter 5 Hosting Twitter Chats -- Benefiting from Twitter Chats -- Finding a Hashtag for Your Chat -- Keeping Track of Who Says What -- Finding Guests for Your Twitter Chat -- Promoting Your Twitter Chat -- Hosting Your Twitter Chat -- Book 5 Facebook -- Chapter 1 Using Facebook as a Marketing Tool -- Understanding the Appeal of Brands on Facebook -- Branding with Facebook Pages -- Examining the Components of a Facebook Page -- Making the Most of Your Facebook Page -- Adding a profile picture -- Adding a cover photo -- Adding finishing touches -- Understanding Your Facebook Administrative Functions -- Filling Out What You're About -- Using a Custom URL for Your Page…”

Tabla de Contenidos: “…EXPERIENCIA FORMATIVA ACERCA DEL USO DE LA RED SOCIAL FACEBOOK COMO HERRAMIENTA EDUCATIVA EN DOCENTES DE UNA INSTITUCIÓN EDUCATIVA ECUATORIANA -- Capítulo 6. …”

Tabla de Contenidos: “…Redes sociais: um perfil no Facebook -- 6. Minisséries da TV: um circuito para a história -- 7. …”

Tabla de Contenidos: “…Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's--Word of Mouth Mouths Are Moving…”

Tabla de Contenidos: “…Google and Facebook : how they're changing the game -- The new media playbook : a new set of rules for a new media world -- A shift from media planning to communications planning : enter the super planner -- Focusing on outcomes, not outputs : setting the brand media strategy communication goals -- Insight over analysis : finding a way in for the brand media strategy -- 1 + 1 = 3 : sparking consumer brand conversations through media -- Conducting the orchestra : making integration real -- Unlocking moments of receptivity : how media context helps advertising -- Deliver more relevant communications -- Touch point selection : determining the right media channel mix -- Getting social : connecting through socially-enabled communications -- Execution is the X-factor : bringing the brand media strategy to life -- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men to math men (and women)…”