Tabla de Contenidos: “…""Facebook for Dummies, 2nd Edition""; ""About the Authors""; ""About the Contributor""; ""Authorsâ€? …”

Tabla de Contenidos: “…Introduction -- Understanding Facebook -- Setting up a Facebook account -- Navigating Facebook -- Changing your account settings -- Personalize your profile -- Updating your status -- Finding friends -- Organizing your friends -- Visiting your friends' profiles -- Using the Facebook home page -- Sending and receiving messages -- Chatting with friends -- Uploading and sharing pictures -- Uploading and sharing videos -- Working with Facebook applications -- Joining a group or network -- Working with fan pages -- Managing events -- Buying and selling in the Facebook marketplace -- Tips for using Facebook-safely and securely…”

Materias: “…Facebook (Electronic resource)…”

Materias: “…Facebook…”

“…--Sheryl Sandberg, Chief Operating Officer, Facebook “...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.” …”

Tabla de Contenidos: “…Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations…”

Tabla de Contenidos: “…An introduction to Facebook -- Setting up your Facebook account and profile -- Finding and adding friends -- Communicating with your friends -- Keeping up to date with your friends -- Safeguarding your information on Facebook -- Publishing photos -- Publishing videos -- Your mobile access to Facebook -- Joining and creating groups -- Joining and creating events -- Buying and selling with Facebook marketplace -- Using Facebook applications -- Making business connections on Facebook…”

Tabla de Contenidos: “…Contents at a Glance; Table of Contents; Introduction; About Facebook For Dummies; Foolish Assumptions; Icons Used in This Book; Where to Go from Here; Part I: Getting Started with Facebook; Chapter 1: The Many Faces of Facebook; So . . . …”

Materias: “…Facebook (Electronic resource)…”

Materias: “…Facebook (Electronic resource)…”

Tabla de Contenidos: “…The fourth revolution -- The new social norms -- How relationships and social capital are changing -- Social networking across your organization -- Sales in the facebook era -- Customer service in the facebook era -- Marketing in the facebook era -- Innovation and collaboration in the facebook era -- Recruiting in the facebook era -- Step-by-step guide to social networking for business -- How to : develop your facebook era plan and metrics -- How to : build and manage relationships on the social web -- How to : engage customers with facebook pages and twitter -- How to : advertise and promote on the social web -- Social networking strategy -- Advice for small business -- Advice for nonprofits, healthcare, education, and political campaigns -- Corporate governance, strategy, and implementation -- The future of social business…”

Materias: “…Facebook (Electronic resource)…”

“…This book presents a scholarly analysis of the images people post on a regular basis to Facebook. By including hundreds of examples, readers can see for themselves the differences between postings from a village north of London, and those from a small town in Trinidad. …”

Materias: “…Facebook …”

Materias: “…Facebook …”

“…"Expert Facebook advertising techniques you won't find anywhere else!…”
Acceso restringido con credenciales, usuarios UPSA

Materias: “…Facebook (Firma)…”

Tabla de Contenidos: “…Killer Facebook Ads; Acknowledgments; About the Author; Contents; Introduction; Who Should Buy This Book; What's Inside; How to Contact the Author; Chapter 1: Marketing and the Facebook Revolution; Facebook's Reach; Understanding the Social Graph; What Marketers Can and Can't Do With Facebook Ads; Chapter 2: Key Performance Indicators (KPIs); Setting Expectations; Defining KPIs; Facebook Ads and Attribution; Chapter 3: The Facebook Ad Creation UI; Web UI and Power Editor; Module 1: Design Your Ad; Module 2: Facebook's Powerful Targeting; Module 3: Campaigns, Pricing, and Scheduling…”

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