Tabla de Contenidos: “…Introduction: The enduring significance of In Search of Excellence. -- In Search of Excellence in Theory. -- In Search of Excellence in Practice. -- Conclusion: The emptiness of business excellence…”

Tabla de Contenidos: “…Cover -- Title Page -- Copyright and Credits -- Endorsements for Gamification for Product Excellence -- Description -- Dedication -- Foreword -- Contributors -- Table of Contents -- Preface -- Chapter 1: Gamification Basics -- Introduction to gamification -- Games as a business -- Gamification basics -- History of gamification -- The birth of games -- Games as motivators -- Gaming goes electronic -- Games in the home and everyday life -- Connectivity in game design -- Key concepts in gamification -- Reward systems -- Progress tracking -- Narrative and storytelling -- Social engagement -- Game psychology -- Where gamification stands today -- Gamification ethics and planning -- Industry acceptance -- Summary -- Further reading -- Chapter 2: Gamification for Product Managers -- Product manager core competencies -- Product managers' emotional quotient (PMEQ) -- "Elite eight" product manager skills -- How this book fits into your product career -- Gamification increases user engagement -- Benefits of gamification for user engagement -- Why the app was created -- Gamification can give "nudges" to desired behaviors -- Gamification differentiates your product and breaks the status quo -- Summary -- Chapter 3: Gamification Frameworks and Experts -- Gamification frameworks and methodologies -- The MDA framework -- The Fogg Behavior Model -- The SCARF Model -- HEXAD User Type Framework -- The Octalysis Framework -- The Hooked Model -- The RAMP framework -- SAPS Reward Framework -- RECIPE Framework -- The Game Thinking Framework -- The PBL Model -- 6D Framework -- 4 Keys 2 Fun -- Additional players in the game -- Jane McGonigal -- Celia Hodent -- Mihaly Csikszentmihalyi -- Summary -- Further reading -- Chapter 4: Understanding Your User -- Market research, data, and collection methods -- Primary research -- Secondary research…”

“…Measuring business excellence (Online)…”

“…The authors analyzed Southwest Airlines, Boeing, and GE to understand how and why successful companies sacrifice the business excellence they spent years building for near-term financial gains that ultimately harm investors, employees, and customers…”

Materias: “…Microsoft Excel (Computer file)…”

Materias: “…Microsoft Excel (Computer file)…”

Materias: “…Microsoft Excel (Computer file)…”

Materias: “…Microsoft Excel (Computer file)…”

Materias: “…Microsoft Excel (Computer file)…”

Materias: “…Microsoft Excel (Computer file)…”

Materias: “…Microsoft Excel (Programa de ordenador)…”

Materias: “…Microsoft Excel (Programa de ordenador)…”