“…Marketing to Win: Designs and Campaigns to Achieve Market Dominance focuses on what it takes to practice real-time marketing and manage unpredictable events .This book, explains assessing battle scenes, developing action plans, building and deployi…”

“…Economics is dominated by model building, therefore a comprehension of how such models work is vital to understanding the discipline. …”

“…We need it because that way of thinking is becoming more and more dominant in Western culture…”