Tabla de Contenidos: “…Behavioral Marketing: Delivering Personalized Experiences at Scale -- Contents -- Foreword -- Acknowledgments -- The Behavioral Marketing Manifesto -- Part One: Getting Started With Behavioral Marketing -- Chapter 1: Behavioral Marketing: More Sophisticated Audiences, Smarter Tactics, and Deeper Personalization for All -- Dave Who? -- Why Behavioral Marketing? -- Definitions We Should Cover Upfront -- Behavioral Marketing Campaigns You've Seen in Everyday Life -- Relevance Trumps Privacy under 35-Every. …”

“…Think your Mac is powerful now? Author Dave Taylor shows you how to get much more from your system by tapping into Unix, the robust operating system concealed beneath OS X’s beautiful user interface. …”

“…In this insightful book, IT veteran Dave Zwieback shows you an approach for making postmortems blameless, so you can focus instead on addressing areas of fragility within systems and organizations. …”

“…Honing those skills is what this book is all about. Authors Dave Hoover and Adewale Oshineye have cataloged dozens of behavior patterns to help you perfect essential aspects of your craft. …”

“…This comprehensive report provides an introduction to DesignOps along with practical patterns for using it within your organization. Author Dave Malouf takes you through DesignOps concepts, components, methods, and tools and shows you how to put them to work. …”

“…Dave Cross shows users how to get started with this workflow tracking software from GridIron that helps organize and manage files…”

“…Dave Cross introduces the essential tools and techniques in Illustrator CS4. …”