“…Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans's earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 with significant, contemporary examples, key concepts, and best practices associated with the adoption of social technology by global brands. …”

Tabla de Contenidos: “…Walker and Shashank J. Dave -- Mountain biking injuries / Matthew Smuck -- Football injuries / Gerard A. …”

“…Linda Orr has served as a consultant in many companies and situations, while Dave Orr has hired consultants many times. Together, they can help you make the most strategically and financially sound business decisions. …”

“…#1 Wall Street Journal and USA Today bestselling author Dave Ulrich offers HR professionals a new line of defense in the corporate “war for talent.” …”

“…Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. …”

Tabla de Contenidos: “…Introduction / Elizabeth Gackstetter Nichols, Dave Tomczyk and Amy C. Lewis -- Entrepreneurial cosplay : success maximization, business ownership, and the entrepreneurial mentality / Dave Tomczyk -- Third party content creators in eSport / Christopher McCutcheon, Michael Hitchens, Mitchell McEwan -- Entrepreneurial cosplay : women and crossplay in Mexico / Mitzi Ariana Pérez Trejo -- Reign in Your baloney pony : managing sexual taboo for success / Elizabeth Gackstetter Nichols -- Nerds and copyright / Matthew Mangum -- Threat of familiar faces : cosplay outside of conventions / Luxx Mishou -- Violence against women in The Witcher and Game of Thrones / Madison Sears & Mary Ingram-Waters -- Cosplay through a lens of family business / D'Lisa N. …”