“…Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. …”

“…This book helps managers cut through the clutter of all those strategies and find the one that works for them. …”

“…In 2010, I published Brain Cuttings: Fifteen Journeys Through the Mind. Here are fifteen more journeys. …”