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Tabla de Contenidos: “…Cover -- Copyright Information -- Contents -- Introduction (Marc Compte-Pujol / Joan Cuenca-Fontbona / Paula Pineda-Martínez) -- Part One Powerful Public Relations Skills -- From technical specialist to government authority: Media training in risk and crisis communication (Bianca Persici Toniolo / Hugo Sampaio) -- Effective leadership in public relations in Latin America: The role of empathy for employee engagement (Alejandro Álvarez-Nobell / Gabriel Sadi / María Belén Barroso) -- Part Two Institutional Communication and Institutional Relations -- A public relations perspective on communication challenges in public institutions (Joan Cuenca-Fontbona / Marc Compte-Pujol / Mariana Sueldo and Ramon Martin-Guart) -- Defining the challenges of territorial branding and its implementation: A network approach (Mariola Tàrrega Moltó / Jordi de San Eugenio Vela / Xavier Ginesta Portet) -- Lobbies and pressure groups: Analyzing revolving doors in Spain's public relations (Antonio Castillo-Esparcia / Elizabet Castillero-Ostio and Andrea Moreno-Cabanillas) -- Part Three Local Contexts and Global Trends in Public Relations -- Analysis of the communication structures of Spanish clusters in Spain (2017-2022) (Ana Belén Fernández-Souto / Montse Vázquez Gestal / Iván Puentes-Rivera) -- The situation of strategic communication and public relations in the Dominican Republic (Onoris Metz-Galán / Adrián Cordero-Redondo / Alejandro Álvarez-Nobell and Ana Bélgica Guichardo-Bretón) -- The evolution of public relations trends over the last five years according to the most relevant professional reports in the sector (María Isabel Míguez González / Juan Manuel Corbacho Valencia / Jesús Pérez Seoane)…”