Tabla de Contenidos: “…-- The powers that be -- Federal Communications Commission (FCC) -- Recording Industry Association of America (RIAA) -- Electronic Frontier Foundation (EFF) -- Creative Commons (CC) -- I can name that tune . . . I wrote it! …”

Tabla de Contenidos: “…-- Building a Business One YouTube Video at a Time -- Have Fun with Your Videos -- Audio Content Delivery through Podcasting -- Hack the Entrepreneur Podcast Delivers New Customers for Host's Business -- Grammar Girl Podcast -- 7: Going Viral: The Web Helps Audiences Catch the Fever -- Minty-Fresh Explosive Marketing -- Monitoring the Blogosphere for Viral Eruptions -- Creating a World Wide Rave -- Rules of the Rave -- Film Producer Creates a World Wide Rave by Making Soundtrack Free for Download -- Using Creative Commons to Facilitate Mashups and Spread Your Ideas -- Viral Buzz for Fun and Profit -- The Virgin Mary Grilled Cheese Sandwich and Jerry Garcia's Toilet -- Clip This Coupon for 1 Million Off Fort Myers, Florida, Home -- When You Have Explosive News, Make It Go Viral -- 8: The Content-Rich Website -- Political Advocacy on the Web -- Content: The Focus of Successful Websites…”

“…This book is licensed under the terms of the Creative Commons Attribution 4.0 International License "http://creativecommons.org/licenses/by/4.0/", which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made The images or other third party material in this book are included in the book's Creative Commons license, unless indicated otherwise in a credit line to the material. …”