“…Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: Systematically assess your context and customer, via personas, profiles, and other powerful techniques Choose among today's panoply of marketing options, tools, and techniques Build a more agile B2B marketing organization, and link its goals more tightly to strategy More accurately estimate marketing spend and ROI Systematically optimize demand generation and many other key functions Leverage higher-value approaches to web/mobile, SEO, and customer community-building Gain more value from corporate standards and your creative services vendors Discover what worked and what didn't, and use this knowledge to improve more quickly You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. …”

“…You’ll also experience how ChucK enables the on-the-fly musical improvisation practiced by communities of “live music coders” around the world. …”

“…Saudi Arabia is profoundly influencing the technological advances of multiple industries through increasing collaboration and in-country partnerships with communities around the world. The evolution of the Kingdom's family-owned businesses is becoming more important to investors as young Saudis claim their legacies, and this book provides an insightful understanding of the changing nature of Saudi business. …”

“…This book brings to light the complexities of these debates in what became one of the most significant Black Catholic communities in the country, changing the way we view the history of American Catholicism…”

“…We would like to give a special thanks to all authors of submitted papers, from 25 different countries spanning 6 continents, reflecting the great community brought together by the research around cloud and utility computing. …”

“…On behalf of the ICPE community we thank you all for your effort and dedication. …”

“…Turn web visibility into real-world traffic and sales Reach the right people at the right time Develop a cohesive marketing plan for any budget Source locally, market dynamically, and connect with your community Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. …”

“…In order to account for hardware security as a rapidly developing discipline, ASHES routinely offers four categories of submission: Full papers; Short papers;Systematization of Knowledge (SoK) papers, which structure or survey a certain subarea within hardware security; Wild and Crazy (WaC) papers, whose aim is to distribute a promising and potentially seminal research idea at an early stage to the community. Our call for papers this year attracted 30 submissions overall, of which 27 were conforming to submission and formatting requirements. …”

“…Currently the Manager of User Experience at Lifesize, Stephanie co-founded the Austin, Texas chapter of Ladies that UX, taught Visual Communications and Web UI Design at Austin Community College, holds a BA in art from the University of Texas, and is a published author on UX design issues…”

“…This edition builds on recent research, reflects the authors' experiences over two decades, and shares wisdom gleaned from the global retrospective community. Find practical advice to level up retrospective skills. …”

“…Advanced .NET programmers, researchers, the academic community, and CLI implementers who have asked hard questions about the .NET Framework will find that this behind-the-scenes look at the .NET nucleus provides them with excellent resources from which they can extract answers…”

“…In addition, Understanding Web Services summarizes the major architectural approaches to Web services, examines the role of Web services within the .NET and J2EE communities, and provides information about major product offerings from BEA, Hewlett-Packard, IBM, IONA, Microsoft, Oracle, Sun Microsystems, and others. …”

“…Success as a database administrator comes from working well with others, becoming involved in the community, and building the right combination of technical knowledge and people skills to solve problems and get things done professionally and amicably. …”

“…In-game advertising, advergames, adverworlds, and beyond Choose your best marketing opportunities--and avoid the pitfalls Use gaming to recruit and develop better employees Learn practical lessons from America’s Army and other innovative case studies Channel the passion of your user communities Help your customers improve your products and services--and have fun doing it What gamers do better than computers, scientists, or governments Use games to solve problems that can’t be solved any other way…”

“…More broadly, this book is important for understanding the interrelationships among life on land, good health and wellbeing, quality education, climate actions, economic growth, sustainable cities and communities, and responsible consumption and production according to the United Nations Sustainable Development Goals. …”

“…In this course, you will understand that corporate gatekeepers are the focal point of these efforts and the conduits of company information to shareholders, management, customers, suppliers, financiers, government, and the community. You know how the COVID-19 pandemic has had tremendous implications for people and organizations. …”

“…As you rise into your position of greater responsibility, risk, and reward, Arrive and Thrive offers the groundwork for making effective and fulfilling choices for yourself, your team, your industry, and your community"--…”

“…James shows that design isn't just about creating images; it's about building trusting relationships with clients, finding inspiration and using it effectively, and sharing ideas and becoming part of a community. Made by James also includes: Annotated case studies that follow designs from concept to completion The advantages of a hands-on, human approach to design The value of personal and career growth, and how to enjoy the journey of improvement Effective work habits that can make you more efficient, productive, and satisfied Learn how to harness your passion and become the designer you've always wanted to be." -- Publisher's description…”

“…Learn how to Customize your best portal or collaboration strategy Sustain a portal for continual, measurable value Leverage the new community and social features in SharePoint 2010 Succeed with enterprise content management Streamline business processes with Workflow and Forms Choose the right roles for Web collaboration, search, and Microsoft Office Plan for secure external collaboration Migrate smoothly from SharePoint 2007 Train and communicate for a successful launch Whether you’re a business leader, IT manager, architect, analyst, developer, or consultant, this book will help you tightly align SharePoint projects with business strategy to deliver outstanding results…”

“…Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. …”