“…New Coin Poetry…”
Acceso restringido, con credenciales UPSA

Tabla de Contenidos: “…Cover -- Title Page -- Copyright -- Contents -- Preface -- Acknowledgments -- About the Authors -- Chapter 1 Strategy and Risk: Two Sides of the Same Coin -- Strategic Positioning and Risk -- Strategy and Risk in a Start‐Up -- Notes -- Chapter 2 Executing on the Plan and Discovering New Risks -- The Assumption of Goal Congruence and the Importance of Culture -- Conclusion -- Notes -- Chapter 3 Which Risks to Keep -- Strategic Positioning and Risk Governance -- How Does Risk Management Help Close the Gap Between Strategy Formulation and Execution? …”