Materias: “…Chevrolet, Louis, 1878-1941 Biografías…”

Tabla de Contenidos: “…Machine generated contents note: -- Acknowledgments -- Introduction -- Chapter One: Aspirational Democratic Populism: Enacting Popular Power at the Horizons of Democracy -- Chapter Two: 'Fanning the Spark of Hope': Populism's Rebellious Commonwealth -- Chapter Three: America's Populist Imaginary: Brought to You by Chevrolet and Leonard Cohen -- Chapter Four: Populist Resonances in the Twenty-first Century: The Tea Party and Occupy -- Conclusion -- Notes -- Bibliography -- Index…”

Tabla de Contenidos: “…1920: The fateful year -- A precocious dropout forges his first empire -- A quiet student becomes a first-class supplier -- A new machine creates a new order -- Restless in Flint, antsy in New York -- The dropout's next big thing -- Birth of a General -- Shooting for the stars -- Down but hardly out -- Beating the odds with Chevrolet -- A board room coup like none before or since -- The founder's grip slips again -- A last goodbye to the baby -- Alfred pulls the ranks together -- From transformation to domination -- Epilogue: What's good for General Motors…”

Tabla de Contenidos: “…-Even If She Doesn't Play the HP Way; Chapter Two: Sailing Is Not Always Pleasure Boating; Chapter Three: Vindictiveness Is a Terrible Thing; Chapter Four: A Ferrari Is Not Necessarily a Wise Substitute for the Company Chevrolet; Chapter Five: Digging Up an Old Car; Chapter Six: A New Partnership, and a New Approach, Change the Venture Landscape; Chapter Seven: Coaching a Winning Team…”

“…Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, this book provides you with detailed examples of the social media strategies in place at, among others, Virgin Atlantic, Barclays, Skype, Dell, John Lewis, Ranstad, Honda, HP, E.con, and Chevrolet. The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately Covers all-important strategic social media activities--from improving relationships with customers to generating more sales, product testing to team building The Companion Website features a gold mine of additional material, updates, war stories and much more"--…”

Tabla de Contenidos: “…"La gran experiencia Chevrolet" se define como el código emocional de aventura, diseño y poder. …”