“…In this step-by-step, full-color guide you will find: • Interviews with leading short form content creators • Details on how to create everything from a corporate piece to a Super Bowl spot • Strategies for how to quickly attract viewer attention to your content • Extensive information on how to best utilize the craft of film-making in an advertising context • A comprehensive companion website that can be found at www.focalpress.com/cw/cook…”

“…Overachiever Joe Theismann had reached the pinnacle of success as an elite NFL quarterback, with a Super Bowl victory and NFL MVP award. But the memory that sticks with many fans is the gruesome injury-his leg was shattered on Monday Night Football-that ended his career. …”

Tabla de Contenidos: “…Borchert oChapter 53: Drug-Induced Acute Kidney Injury: Not a Cute Consequence Level II oChapter 54: Acute Kidney Injury: There's Nothing Cute About It Level II oChapter 55: Progressive Renal Disease: It Was Only a Matter of Time Level III oChapter 56: End-Stage Kidney Disease: Urine Trouble Level II oChapter 57: Syndrome of Inappropriate Antidiuretic Hormone Release: A Sudden Change of Mind Level I oChapter 58: Electrolyte Abnormalities in Chronic Kidney Disease: Turn Down the 'Lytes Level II oChapter 59: Hypercalcemia of Malignancy: Up, Up, and Away Level I oChapter 60: Hypokalemia and Hypomagnesemia: A Super Bowl Party Level III oChapter 61: Metabolic Acidosis: Oh, My Aching Acidosis Level II oChapter 62: Metabolic Alkalosis: Keep Me in the Loop Level I *Section 6: Neurologic Disorders Section Editor: Sharon K. …”

“…Through humorous, real-life stories, he'll arm them with a new definition of the word "schmooze" that will empower them to unleash their full potential.Schmooze is jam-packed with Cody's real-life experiences that will inspire listeners by detailing: how he set up a meeting with the President of the United States in just one week; when he was chosen to carry the torch in the Olympic Torch Relay; why he was gifted a Super Bowl Ring by an NFL Hall of Fame head coach; and what it took to get an autographed baseball from the Pope.This book for the ages, as powerful as Dale Carnegie's iconic How to Win Friends & Influence People, is a modern self-help guide that will be hard to put down. …”

“…Bill Walsh was perhaps the most influential and successful coach in NFL history, transforming the San Francisco 49ers from the worst franchise in sports to a dynasty that won five Super Bowls. He is acclaimed not only for his strategic brilliance but also for his advanced approach to leadership. …”

“…Amongst others, The Bodies That Remain tells the story of Emily Dickinson’s decay, the missing grave of Valeska Gert, the voice and sound of the body of Judee Sill, and the derailed body (and work) of Jane Bowles. It questions the absent body but broken organs of JT Leroy as they find themselves scattered across texts, and also interrogates the loss of distinction of illness for Jules de Goncourt as syphilis riddled his nervous system. …”

“…In addition to the exploration of these two plays, this folklore miscellany contains essays on the decoration of graves in Central Texas with sea shells; camp meetings with vigorous preaching and religious seizures; Black Easter-April 14, 1935-during the Dust Bowl, when the people of the Texas Panhandle watched a rolling black cloudbank bearing down on them; Semaña Santa (Holy Week) in Seville, Spain; marriage customs in Thessaly and Macedonia; the Johannesburg mine dances, and much more…”

“…Talking to Crazy explains this counterintuitive Sanity Cycle and reveals: Why people act the way they do * How instinctive responses can exacerbate the situation-and what to do instead * When to confront a problem and when to walk away * How to use a range of proven techniques including Time Travel, the Fish-bowl, and the Belly Roll * And much more. You can't reason with unreasonable people-but you can reach them. …”

“…In What to Do When Things Go Wrong , Frank Supovitz, the man who has been behind-the-scenes at major events like the Super Bowl, Stanley Cup, and Indy 500 guides you through the process of making sure you handle inevitable problems as if it’s something you do day in and day out. …”

“…The wood assemblage is also extensive and includes bowls, platters, coopered vessels and tools. Metalwork, crucibles, clay mould fragments and ceramics all testify to the industrial nature of the area, while the large quantities of animal and fishbone demonstrate that butchery on an industrial scale took place in the area. …”

“…Unable to move from hunger, she encountered a United Nations aid worker who gave her a bowl of warm porridge and saved her life. This transformative moment inspired Elizabeth to become a humanitarian, and she vowed to dedicate her life to giving back to her community, her continent, and the world. …”

“…John Clark, un fotoperiodista de 22 años, es contratado por la Farm Security Administration, la agencia gubernamental encargada de ayudar a los agricultores afectados por la Gran Depresión.Su misión: ser testigo de la dramática situación de los agricultores debido al Dust Bowl, que afecta a una zona entre Oklahoma, Kansas y Texas. …”

“…When we see our cats gazing wistfully out the window, or watch a goldfish swim lazy circles in a bowl, we can’t help but wonder: are we doing the right thing, keeping these independent beings locked up, subject to our control? …”

“…Hoy, después de cuarenta años dedicados al periodismo cultural y tras seis años al frente de una prestigiosa editorial, esa curiosidad sigue tan viva como al principio, pero ahora se ve enriquecida por la experiencia de quién ha tenido la fortuna de entrevistar, acompañar como editor y, en definitiva, conocer de ceerca a autores como Borges, Bowles, Cortázar, Benet, Cabrera Infante, Susan Sontag, Günter Grass, Jorge Semprún, Francisco Ayala, Rafael Azcona, Severo Sarduy, Camilo José Cela, Francisco Umbral, Eduardo Haro Tecgleno Manuel Vázquez Montalbán. …”

“…In the early twentieth century, Native American baskets, blankets, and bowls could be purchased from department stores, "Indian stores," dealers, and the U.S. government's Indian schools. …”

“…During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue-perfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat. Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. …”

“…In recent years there has been a substantial increase in the number of diseases with the inflammatory component such as such as allergy, asthma, rheumatoid arthritis, inflammatory bowl disease (IBD, which includes ulcerative colitis and Crohn's disease), chronic sinusitis, and many other conditions. …”