“…It's where you least expect it: at the bottom of the pyramid . Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. …”

“…Prahalad's global bestseller The Fortune at the Bottom of the Pyramid , now available in paperback, shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. …”

“…Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid , great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. …”

“…By making the case for sustainability as a fundamental business practice, The Triple Bottom Line became an instant classic when first published in 2006, showing a generation of business leaders how to find their sustainability sweet spot-where profitability merges seamle…”