“…Easthope tests for unconscious significance in an amazing variety of examples, including jokes, Tampax advertisements, Hamlet, Hitchcock's Psycho, the life and death of Princess Di, Terminator 2, Bob Geldof's autobiography, and the film Titanic…”

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“…The author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting businesses, coaching new start-ups and interviewing hundreds of successful entrepreneurs from Bob Geldof to Phillip Green. Following the advice and techniques in Brilliant Start-Up , you will: • feel positive, energised and enthused • be clear about the start-up process • be able totailor it to suit your individual needs • know which parts to focus on for success • have practical tools to use, and details of where to go for further reading/support. …”

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“…Author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting businesses, coaching new start-ups and interviewing hundreds of successful entrepreneurs from Bob Geldof to Phillip Green. You will learn how to: • feel positive, energised and enthused • be clear about the start-up process • be able to tailor it to suit their individual needs • know which parts to focus on for success • where to go for further reading/support. …”