Tabla de Contenidos: “…Caching a User ControlCreating a User Control by Converting a Page; Custom Server Controls; Building and Installing the Default WebCustomControl Control; Building a Composite Control; Creating a Control That Mixes Client and Server Code; Custom Web Parts; Wrapping Standard Controls for Use in Web Parts; Conclusion; Chapter 7: Web Forms User Security and Administration; Administering an ASP.NET 2.0 Site; Provider Configuration; Security; Application; The Login Controls; Login; LoginView; PasswordRecovery; LoginStatus; LoginName; CreateUserWizard; ChangePassword; The BikeBlogSecured Application…”

Tabla de Contenidos: “…Make Your Own PDFs; Configuring CUPS for the PDF Printer; Using Your New PDF Printer; 27. Blog with Ubuntu; Configuring and Using Drivel; 3. …”

Tabla de Contenidos: “…Displaying an ImageImporting Files; Chapter 11: Image Is Everything; Enhancing Your Project's Code; Understanding the Enhanced Code; Chapter 12: More Model Magic; Blogging Your Dreams; Validating the Visitor's Input; Adding Comments; Adding Keywords; Chapter 13: Cool Things on Rails; Using Ajax; Sending E-Mail; Creating and Consuming Web Services; Part IV: The Part of Tens; Chapter 14: Ten (Times Two) Great Web Sites; Ten Ruby Sites; Ten Rails Sites; Chapter 15: Ten Features That Set Ruby Apart; Hashes; Open Classes; Duck Typing; Modifiers; Blocks; Everything Is an Object…”

Tabla de Contenidos: “…Step 5: Write a Description Meta TagStep 6: Write a Keywords Meta Tag; Step 7: Make Search-Friendly Headlines; Write headlines that pop; Keyphrase headlines early; Step 8: Add Keywords Tactically; Keyphrase anchor text; Buy keyphrased domain names; Step 9: Create Valuable Keyword-Focused Content; Sharpen your keyword-focused content; Create search-friendly URIs; Write compelling summaries; Automatically categorize with blogs; Create tag clouds; Deploy strange attractors; Step 10: Build Inbound Links with Online Promotion; Leverage higher-ranking pages; Don't dilute your PageRank…”

Tabla de Contenidos: “…; Chapter 2: Nobody Likes Them; Making It Rain; Well, That's One Way to Reply; Putting Your Foot Down on Fonts; Oh, I Know; BCC Is the New ABC; Social SEO; The Secret to Making You're Book or Blog Go Viral; Lead to Nowhere; Never, Ever; Pin the Tail on the Jackasses; Please Prove Your Business Is a Moron; Not So Special…”

Tabla de Contenidos: “…For More InformationLog Analysis; Exploit Techniques; Best Practices; Summary of Log Analysis; For More Information; Do It Yourself: Hacking 3DNF; Targeting Human Resources; Google Apps; Blog Recon; Domain Information; Twitter Recon; Endnotes; CHAPTER 2. …”

Tabla de Contenidos: “…Tell People What They'll Get Know What You Want (But Have Other Options); They're Just Not That into You; Let People Connect Instantly; Close the Permission Loop; E-Mail List; Facebook; LinkedIn; Twitter; Blog; It's About Quality, Not Quantity; Chapter 4: Engage People; Why Engagement Matters; Five Types of Interesting, Relevant, and Engaging Content; Question and Answer; Sharing/Information; Discussions; Promotions, News, and Announcements; Events; Calls to Action: Tell People What to Do; Invite Everyone to Your Party: Distribute Broadly; Focus on Quality (Not Quantity) Engagement…”

Tabla de Contenidos: “…31 Twenty-Three Questions for Prospective Bloggers: Is a Blog Right for You?32 Ten Ways to Surf for Buried Treasure in Your Market; 33 Avoiding Dreadful Marketing Ideas; 34 Ten Web Landing Page Tips to Drive Action; 35 Everything You Need to Know about Word-of- Mouth Marketing; 36 Five Ways to Not Screw Up Your Networking Attempts; 37 Seven Direct Mail Secrets Guaranteed to Create a Stampede of New Business; 38 Twenty-One Creative Ways to Increase Your Facebook Fanbase; 39 The Great Brand Dilution; 40 How to Write a Great Press Release: A Sample Press Release Template…”

Tabla de Contenidos: “…The Razor View EngineDifferentiating Razor syntax and API implementations; Implementing a Blog Site Using ASP.NET MVC; The Model; The Controller; Data access with Entity Framework code first; Convention versus Configuration; Authoring ASP.NET MVC Views with the Razor Syntax; Adding Razor Views to an ASP.NET MVC Application; Writing ASP.NET MVC Razor View Markup; Strongly-Typed Views; Changing the Base Class; Applying Custom Base Classes to Multiple Views; Layouts and Content Pages; Razor View File Locations; Controller Views; Locating Razor Views; Shared Views; Views in ASP.NET MVC Areas…”

Tabla de Contenidos: “…""Book V: Chapter 3: Adding Google Gadgets to Your Web Site""""Book V: Chapter 4: E-Commerce with Google Checkout""; ""Book V: Chapter 5: Adding a Blog with Blogger""; ""Book VI: Google Ads and Analytics""; ""Book VI: Chapter 1: Introducing Google Ads""; ""Book VI: Chapter 2: Creating Your First Google Ads""; ""Book VI: Chapter 3: Selling More with Google Analysis Tools""; ""Book VI: Chapter 4: Maximizing Your Site and Your AdWords Ads""; ""Book VII: Securing Business Information""; ""Book VII: Chapter 1: Is Security Really That Important?""…”

Tabla de Contenidos: “…Control Author PermissionsMark a Document as Final; Recover an Unsaved Document; Chapter 3: Boosting Your Productivity in Word; Add a Header or Footer Building Block; Share Building Blocks with Others; Translate Text; Create a Blog Post; Search Through a Document; Look Up a Synonym or Definition; Jump Around Documents with Bookmarks; Navigate Long Documents with the Navigation Pane; Automate Typing with AutoText; Fix Misspellings with AutoCorrect; Emphasize Text with Drop Caps; Set a New Default Line Spacing; Quickly Insert a Horizontal Line; Resume Numbering in an Interrupted Numbered List…”

Tabla de Contenidos: “…Connect a Wireless NetworkRemember These Rules to Stay Safe Online; Chapter 3: All About E-Mail; Check Out Places to Get Your E-Mail Service; Choose a Web-Based E-Mail Provider; Pick a Pick-Proof Password; Sign Up for a Gmail Account; Add Your Contacts; Compose and Send an E-mail; Chapter 4: Speaking the Social Networking Language; Gather on Facebook; Communicate through Twitter; Video-Chat with Friends and Family on Skype; Get Connected on LinkedIn; See It All on YouTube; Have Your Say on BlogSpot; Share Photos on Flickr; Stream Music on Pandora; Stream TV and Movies on Hulu and Netflix…”

Tabla de Contenidos: “…PART I: THE BASICS OF PUBLIC RELATIONS WRITING Chapter 1: Getting Organized for Writing The Framework of Public Relations The Public Relations Writer Preparation for Writing Research: the prelude to writing Writing Guidelines Errors to Avoid Chapter 2: Becoming a Persuasive Writer Persuasion: As Old as Civilization The Basics of Communication Theories of Communication Factors in Persuasive Writing Persuasive Speaking Persuasion and Propaganda The Ethics of Persuasion Chapter 3: Finding and Making News The Challenge of Making News What Makes News How to Find News How to Create News Chapter 4: Working with Journalists and Bloggers The Importance of Media Relations The Media's Dependence on Public Relations Public Relations' Dependence on the Media Areas of Friction Working with Journalists A Media Relations Checklist Crisis Communication PART II: WRITING FOR MASS MEDIA Chapter 5: Writing the News Release The Backbone of Publicity Programs The Value of News Releases Planning a News Release The Basic Components of a News Release News Release Formats The Traditional News Release The Online News Release The Multimedia News Release Chapter 6: Preparing Fact Sheets, Advisories, Media Kits, and Pitches Expanding the Publicity Tool Kit Fact Sheets Media Advisories Media Kits Pitching a Story The Follow-Up Chapter 7: Creating News Features and Op-Ed The Value of Features Planning a News Feature Types of Features Parts of a Feature Placement Opportunities Writing an Op-Ed Chapter 9: Radio, Television, and Video The Wide Reach of Broadcasting Radio Television Talk Shows and Product Placements Film Features and Online Video Chapter 8: Selecting Publicity Photos and Graphics The Importance of Publicity Photos Components of a Good Photo Working With Photographers Writing Photo Captions Creating Other Graphics Maintaining Photo and Art Files Distributing Photos and Artwork Chapter 10: Distributing News to the Media Reaching the Media Distribution of Materials PART III: Writing for Other Media Chapter 12: Tapping the Web and Social Media The Internet: Pervasive in Our Lives The World Wide Web The Basics of Webcasting The Value of Social Media The Explosion of Blogs The Continuing Role of Traditional Media Chapter l3 Newsletters, Brochures, and Intranets The Value of Print Publication The Balancing Act of Editors Newsletters and Magazines Online Newsletters Intranets Brochures Annual Reports Chapter 14 Writing E-Mail, Memos, and Proposals The Challenge of Managing Information Overload Email Memorandums Letters Proposals Chapter 16 Using Direct Mail and Advertising The Basics of Direct Mail Creating A Direct Mail Package The Basics of Public Relations Advertising Types of Public Relations Advertising Creating a Print Ad Working with an Ad Agency Other Advertising Channels PART IV: MANAGING PROGRAMS AND CAMPAIGNS Chapter 17 Organizing Meetings and Events A World Filled with Meetings and Events Staff and Committee Meetings Group Meetings Banquets Receptions and Cocktail Parties Conventions Trade Shows Promotional Events Open Houses and Plant Tours Chapter l8 Planning Programs and Campaigns The Value of a Writing Plan Developing a Plan Elements of the Plan Submitting a Plan for Approval…”

“…Supongo que siempre puedes abrirte un blog…”
Texto completo en Odilo

“…Bitácora de un traslado imaginativo e intelectual no siempre a través del espacio físico, Viaje alrededor de mi escritorio celebra la primera década de uno de los blogs más estimulantes del México literario…”
Enlace del recurso

“…Learn how easy it is for your market to get your message Nowadays, if you're not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog-even celebrities! …”

Tabla de Contenidos: “…-- Set-up and definitions -- Setting up your account -- Creating boards -- Pinning -- Finding accounts to follow -- Content strategies -- Boards -- Growth strategies -- Use keywords -- Create shareable pins within your account -- Add shareable images to your blog posts -- Pinterest shopping -- Pinterest advertising -- Hot tips and tools -- Chapter 14 YouTube -- Why YouTube? …”

“…Foundations of Joomla is a step by step practical guide that explains building web sites and blogs using Joomla - a very popular and powerful content management system (CMS). …”

Tabla de Contenidos: “…-- Creating a Godaddy.com Account -- Registering a Domain Name -- Purchasing Online Space at GoDaddy.com -- Linking Your Domain Name to the Hosting Space -- CHAPTER TWO: Getting Your Images Ready -- Sharpening & Sizing Your Images in Lightroom -- Sharpening & Sizing Your Images in Photoshop -- Sharpening & Sizing Your Images in Elements -- Exporting Your Images as sRGB in Lightroom -- Converting to sRGB in Photoshop -- Converting to sRGB in Elements -- Adding Your Contact Info to Your Metadata in Lightroom -- Adding Your Contact Info to Your Metadata in Photoshop & Elements -- Get a Google Voice Account -- Watermarking Your Images in Lightroom -- Creating a Watermark in Photoshop & Elements -- My Favorite Watermark to Use: a Signature -- Using Digimarc for Copyright Protection -- Submitting Images to the Copyright Office -- CHAPTER THREE: Using WordPress for Your Website -- Installing WordPress on Your Site -- Accessing Your WordPress Admin Area -- Along the Way: David Hobby -- CHAPTER FOUR: Adding Content to Your Website -- A Photo Blog Can Solve Many Problems -- Working with Posts in WordPress -- Adding an Image to Your Post -- Adding Categories & Tags, and Changing Your Publishing Status -- Adding a Gallery of Images to Your Post -- Adding an Animoto Slide Show -- Some Housekeeping Notes on Categories, Tags & Images -- Working with Pages Inside of WordPress -- Along the Way: Joe Mc Nally -- CHAPTER FIVE: Plug-Ins and Menus to the Rescue -- Thank Goodness for Menus -- Installing a Plug-In -- Opening an Image in a Shadowbox -- Installing Contact Form 7 -- Installing Google Analytics -- CHAPTER SIX: HTML Tips & Tricks -- Have a Link Appear in a New Window -- Getting Rid of Weird Spacing Issues -- Aligning to the Right or to the Left -- Moving Text Over to the Next Image…”

“…You'll also learn about designing a blog, creating a podcast, adding Flash, and even how to make money with your Web site. …”