“…In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture. …”

“…Inspired by a series of blog posts - created by the authors after a particularly challenging deal - this trusted resource demystifies the venture capital financing process and helps you gain a practical perspective on this dynamic discipline. …”

“…It builds on the University of Westminster's Contemporary China Centre Blog, providing additional reflective introductory pieces to contextualise each of the seven chapters. …”

“…Throughout the book, you'll explore relevant material gleaned from numerous books, papers, blog posts, and the source code of several open source databases. …”

Tabla de Contenidos: “…The web is not a channel (and you're an aggregator, not a broadcaster) -- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the transition to the social web (first change your mindset) -- How to let customers say what they really think (and keep your job) -- Step one: observe and create a customer map (otherwise you can't get there from here) -- Step two: recruit community members (with a new toolbox and your own marketing skills) -- Step three: evaluate online conduit strategies (and don't forget search) -- Step four: engage communities in conversation (to generate word of mouse) -- Step five: measure involvement with new tools, techniques (to keep the cutting edge sharp) -- Step six: promote your community to the world (get 'em talking and clicking) -- Step seven: improve the community's benefits (don't just set it and forget it) -- The reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e-community strategy (go to their party or throw your own) -- The social networks strategy (connecting with a click) -- Does facebook matter? …”

“…Advanced Style' es un documental que muestra la vida de siete mujeres únicas de Nueva York cuyo estilo ecléctico y espíritu vital han guiado sus ideales sobre cumplir años. Basado en el famoso blog de Ari Seth Cohen del mismo nombre, esta película muestra un retrato intimo de mujeres independientes y con estilo de edades entre 62 a 95 que confrontan ideas convencionales sobre belleza, vejez y la creciente obsesión de la cultura occidental sobre la juventud…”
Recurso relacionado

Tabla de Contenidos: “…Retrieve a deleted documentEmpty the Trash folder; Change a document's ownership; Editing Documents Offline; Set up Docs to Work with Google Gears; Work Offline; Offline Editing and Collaborating; Adjust Your Offline Access Settings; Sharing and Collaborating on Documents; Publishing a Document on the Web; Publish a document as a blog post; Update a published document or blog post; Remove a published document or blog post; Collaborating with Others; The Share This Document page; Invite collaborators or viewers; Work with collaborators; Remove a collaborator; View a document's RSS feed…”

Tabla de Contenidos: “…El periodismo ciudadano y el bloggingEl futuro; Caso práctico: What Katie Wore; Entrevista: Harriet Williams; Ejercicio: análisis de un blog de moda; 6 COLABORACIONES Y CONTACTOS; La colaboración con otros sectores; El respaldo de los famosos; Caso práctico: DONT WALK; Entrevista: Emma Griffiths; Ejercicio: la responsabilidad social corporativa; CONCLUSIÓN; GLOSARIO; CRÉDITOS DE LAS FOTOGRAFÍAS; SITIOS WEB DE UTILIDAD; ÍNDICE ONOMÁSTICO; AGRADECIMIENTOS; LA ÉTICA PROFESIONAL…”

Tabla de Contenidos: “…Estilo, género, medio y técnicaPosproducción; Aplicar la investigación; Editar; La evaluación como parte del proceso de; Emitir juicios; Estudio de caso 3:; Actividad 3: Pioneros de la fotografía; 4 Recopilar los datos de la investigación; Llevar un cuaderno de trabajo o de bocetos; Blogging; Almacenar el archivo; Estudio de caso 4: Putting on; Actividad 4:Cómo iniciar un blog; 5 Investigación y práctica; Evaluar la pertinencia de lo que estamos haciendo; Público y contexto; Revisar la investigación realizada; Tiempo para pensar; Modificar un planteamiento; Producción final…”

Tabla de Contenidos: “…REGRESO DEL FUTURO: VOLVER AL «AQUÍ Y AHORA» -- Mommy blogs y blogs similares -- La vida afectiva del neoliberalismo -- La vida psíquica positiva del neoliberalismo -- El futuro del feminismo neoliberal -- El bienestar y el presente del feminismo neoliberal -- Privilegio y desigualdades estructurales -- Debilitar un horizonte político -- 5. …”

Tabla de Contenidos: “…DISEÑO Y MANTENIMIENTO DE BLOGS,CANALES DE VÍDEO U OTROS SISTEMAS…”

Tabla de Contenidos: “…Using the internet for genealogy -- Genealogy education -- Revving up search engines -- Talk to me: Twittrer, Skype, IM and Google -- Fun with email : mail lists, newsletters and more -- Social networking -- Blogging your genealogy : sites, software and more -- DNA genealogy -- Part III. …”

Tabla de Contenidos: “…The old rules of marketing and PR are ineffective in an online world -- The new rules of marketing and PR -- Reaching your buyers directly -- Social media and your targeted audience -- The content-rich website -- Marketing and PR in real time -- Artificial intelligence and machine learning for marketing and PR -- You are what you publish: Building your marketing and PR plan -- Growing your business: How marketing and PR drive sales -- Strategies for creating awesome content -- How to write for your buyers -- Social networking as marketing -- Blogging to reach your buyers -- An image is worth a thousand words -- Video and your buyers -- Audio content via podcasting and social audio -- How to use news releases to reach buyers directly -- Your newsroom: A front door for much more than the media -- The new rules for reaching the media -- Newsjacking your way into the media -- Search engine marketing -- Make it happen…”

Tabla de Contenidos: “…-- Authentic assessments -- Performance assessments -- Effective test and quiz development -- Portfolios -- Portfolios as assessment -- Reflective assessment and self-assessment -- Collaborative use of wikis and blogs in assessment -- Effective online course evaluation -- Effective faculty evaluation…”

Tabla de Contenidos: “…Tracking Your ProgressInbound in Action: The Grateful Dead; To Do; Part II: Get Found by Prospects; Chapter 4 Create Remarkable Content; Building a Content Machine; Variety Is the Spice of Life; You Gotta Give to Get; Moving Beyond the Width of Your Wallet; Tracking Your Progress; Inbound in Action: Wikipedia; To Do; Chapter 5 Get Found in the Blogosphere; Getting Your Blog Started Right; Authoring Effective Articles; Help Google Help You; Making Your Articles Infectious; Give Your Articles a Push; Starting Conversations with Comments; Why Blogs Sometimes Fail; The Gift That Keeps on Giving…”

Tabla de Contenidos: “…Ästhetik der medialen Struktur und Autobiographie - Feed‐ und Blog‐Ästhetik -- 3.1 Ästhetik des virtuellen Raums - Struktur, Wirkmechanismen, Verortung in der materiellen Welt -- 3.2 Weblogs -- 3.2.1 Die Ästhetik des Weblogs - Blog‐Ästhetik -- 3.2.2 Weblogs und Kommunikation - Kommentarfunktion, Mündlichkeit und Schriftlichkeit, Reziprozität -- 3.2.3 Weblogs und Zeitlichkeit - Weblogs als Live‐Biographie -- 3.3 Soziale Netzwerke -- 3.3.1 Die Ästhetik sozialer Netzwerke - Feed‐Ästhetik…”

Tabla de Contenidos: “…; Angles and Perspectives; Overhead; Horizon or Level; Three-Quarters Angle; The Same Thing, Seen Differently; Chapter 9: Challenges and Difficulties; Part 3: Styling; Chapter 10: Food Styling 101; Food Styling Best Practices (as They Relate to Blogging); Cooking Separately, Building Later; Chapter 11: All about Props…”

“…You’ll also examine several real-world examples, including a blog, a wiki, a JSON web service, and a Sphinx search server. …”

Tabla de Contenidos: “…Cover -- Title Page -- Copyright Page -- Contents -- Preface: The Global Impact of The Conversion Code and What's New in the Second Edition -- Introduction: How I Created The Conversion Code -- Disclaimer: How to Read The Conversion Code -- How You Should Crack The Conversion Code -- The Conversion Code Creeds -- Section I How to Do Marketing That Attracts High-Quality Leads -- Chapter 1 The Biggest Challenges Facing Marketing and Sales (Plus What Happens When You Crack The Conversion Code) -- Chapter 2 How to Use Your Website to Attract High-Quality Leads -- How to Know If Your Website Is Working -- How to Build a Website That Builds Trust and Captures Leads -- How to Quickly Turn Your Website into a Lead-Generating Machine -- Proven Ways to Capture Leads on Your Website without Being (Too) Annoying -- The Impact of Personalization on Lead Conversion -- The Impact of Live Chat on Lead Conversion -- Chapter 3 How to Build Landing Pages That Capture High-Quality Leads -- The Microwave Mindset -- Nine Key Elements Every Landing Page Should Include -- Landing Page-Less Leads -- Chapter 4 Blogging for Business (How to Write Blog Posts That Generate High-Quality Leads) -- The Impact of Taking Blogging Seriously -- The Robots Can Write -- What Top-Performing Blog Posts Include -- How I Turn Every Blog Post into a Dozen Additional Pieces of Content -- What Should You Blog About? …”