Materias:

Materias:

Tabla de Contenidos: “…Share Information and Ideas; Be interesting to other people; Make sure your messages get seen; Link to interesting stuff around the Web; Link appealingly to your blog or site; Link to a tweet; Post pictures; Live-twitter an event; Overhear things; Publish on Twitter…”

Materias:

Acceso restringido con credenciales UPSA

Enlace del recurso

“…El B2B Social Media Book ofrece a los especialistas en marketing B2B consejos prácticos sobre cómo aprovechar los blogs, LinkedIn, Twitter, Facebook y más, combinados con imperativos estratégicos clave que sirven como columna vertebral de estrategias efectivas de redes sociales B2B. …”
Acceso al resumen, información e índice

Tabla de Contenidos: “…Contents; PART ONE: Electronic Business Communication Rules; PART TWO: E-Mail Rules; PART THREE: Privacy, Confidentiality, and Data Security Rules; PART FOUR: Content, Personal Use, and Netiquette Rules; PART FIVE: Instant Messaging Rules; PART SIX: Internet Rules: Web, Blog, Social Networking, and Video Site Risks, Rules, Policies, and Best Practices; PART SEVEN: Software Rules; PART EIGHT: Cell Phone and Texting Rules; PART NINE: Monitoring and Compliance Rules: Minimize Risks-and Maximize Compliance-with Training, Discipline, and Monitoring; PART TEN: User Rules…”

Materias:

Materias:

Materias:

Tabla de Contenidos: “…; Your Best Customers Participate in Online Forums-So Should You; Your Space in the Forums; Wikis, Listservs, and Your Audience; Social Networking Drives Adagio Teas' Success; Chapter 5: Blogs: Tapping Millions of Evangelists to Tell Your Story; Blogs, Blogging, and Bloggers; A Blog (or Not a Blog); California Lawyer Blogs to Build Authority and Drive More Business; Understanding Blogs in the World of the Web; The Four Uses of Blogs for Marketing and PR…”

Tabla de Contenidos: “…Social Networking and Agility -- When Social Networking Doesn't Work: The Cannabis Business in America -- The New Rules of Job Search -- How to Find a New Job via Social Media -- Social Networking Drives Adagio Teas' Success -- 5: Blogs: Tapping Millions of Evangelists to Tell Your Story -- Why You Still Need a Blog in the Age of Social Networking -- Blogs, Blogging, and Bloggers -- A Blog (or Not a Blog) -- California Lawyer Blogs to Build Authority and Drive More Business -- Understanding Blogs in the World of the Web -- The Four Uses of Blogs for Marketing and PR -- Monitor Blogs-Your Organization's Reputation Depends on It -- Comment on Blogs to Get Your Viewpoint Out There -- Bloggers Love Interesting Experiences -- How to Reach Bloggers around the World -- Do You Allow Employees to Send Email? …”

“…How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly…”

“…How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly…”