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Tabla de Contenidos: “…How to write a social media policy without stepping on legal land mines -- Social (and mobile) recruiting, hiring & firing : legal issues you need to know -- Copyright, trademark and fair use : how to share content on social networks without getting sued or losing your social media accounts -- Marketing in social media : what you need to know -- How to make required disclosures in digital advertising -- How to run a social media "contest" without losing the prize -- Thou shalt not spam (on social networks) -- A word about (mobile) apps -- Legal issues for blogs and bloggers -- "Business to government" : social media best practices for large organizations and social compliance in government -- Digital legacy (who gets your twitter and other digital accounts when you quit your job or when you die) -- Going global : international social media law -- Nike : a lesson in international social media non-disclosure -- Best practices for compliant social media : case studies…”

“…The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. …”

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Tabla de Contenidos: “…How blogs work -- The attractive product -- Crafting your pitch -- Pitching do's and don'ts -- Case studies -- Preparing for PR -- The care and feeding of your blogger -- Worksheets and checklists…”

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Tabla de Contenidos: “…The New Rules of Marketing and PR; Contents; Foreword; Introduction; The New Rules; Trying to Write Like a Blog, But in a Book; Showcasing Innovative Marketers; Part I: How the Web Has Changed the Rules of Marketing and PR; Chapter 1: The Old Rules of Marketing and PR Are Ineffective in an Online World; Chapter 2: The New Rules of Marketing and PR; Chapter 3: Reaching Your Buyers Directly; Part II: Web-Based Communications to Reach Buyers Directly; Chapter 4: Blogs: Tapping Millions of Evangelists to Tell Your Story; Chapter 5: The New Rules of News Releases…”

Tabla de Contenidos: “…Foreword -- Introduction -- How the web has changed the rules of marketing and PR -- The old rules of marketing and PR are ineffective in an online world -- The new rules of marketing and PR -- Reaching your buyers directly -- Web-based communications to reach buyers directly -- Blogs : tapping millions of evangelists to tell your story -- The new rules of news releases -- Audio content delivery through podcasting -- Forums, wikis, and your targeted audience -- Going viral : the web helps audiences catch the fever -- The content-rich web site --…”

“…Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. …”

Tabla de Contenidos: “…Wikis, Listservs, and Your Audience -- Creating Your Own Wiki -- Chapter 5: Blogs: Tapping Millions of Evangelists to Tell Your Story -- Blogs, Blogging, and Bloggers -- Understanding Blogs in the World of the Web -- The Four Uses of Blogs for Marketing and PR -- Monitor Blogs-Your Organization's Reputation Depends on It -- Comment on Blogs to Get Your Viewpoint Out There -- Work with the Bloggers Who Talk about You -- How to Reach Bloggers Around the World -- Do You Allow Employees to Send Email? …”